2014-01-27 15:17:50 - Deal sites provide a sales linked marketing strategy. Unlike traditional marketing where vendors have no idea of sales resulted into, this provides a direct mapping.
Deal sites offer a direct linkage between sales and marketing. In traditional marketing, the focus is on promotion, brand building and so on, but still vendors can not see a direct linkage between the marketing budget and sales. In deal promotion model, this paradigm is broken.
In deal model, deal site works with vendors and understand their marketing needs and budget. Their service portfolio is fully understood. Then the marketing budget is split into various segments that they are targeting - in terms of age, gender, locality and so on. Then the marketing budget is combined into demographic data and sales packages are created. The marketing budget is directly passed onto the customers as discount offerings.
For example, a beauty salon may
combine various services and create a package that includes facial, hair trim, hair wash, waxing and pedicure and come up with budget. The marketing budget will be used to create a rebate. Then this package will be listed into deal sites such as givebestdeal.
A travel agency may do the same. It will come up with a team event including trekking, camp fire, overnight stay and create a sales packages. Then create a deal package and list it on deal sites.
For customers, this means a service offering at reduced rates. For vendors this mean, more customers at the same marketing budget. Thus deal sites create win-win situation for both. Also, vendors can see a direct linkage between a marketing budget and the corresponding change in sales. <a href=" givebestdeal.com">Give
best Deal</a> is specializing in this field for the past 5 years and currently focusses on Indian cities of Bangalore, Chennai, Mumbai, Delhi and Kolkatta.