2009-01-06 02:10:36 -
Monday January 5, 2009 - The Sales Bloggers Union (www.salesbloggers.com), where the top sales bloggers air and share their perspectives, is pleased to announce the publication and release of their inaugural e-Book, titled "How to sell more by reducing risk" (available for download at www.salesbloggers.com). The book contains an examination of best practices on how to reduce risk in the
sales process as a means to cultivating more customers and increasing revenues. Given the diverse make up of the Sales Bloggers Union, the book delivers eight unique views of managing risk in selling to a range of buyers, from retail to B2B, and professional services to sales managers. Given today's environment and challenges in securing relationships, "How to sell more by reducing risk" is a timely resource, delivering ready to use strategies and techniques readers can out in to practice for immediate results.
'The biggest killer of sales, even when you harness Trigger Events to get in front of highly motivated decision makers at EXACTLY the right time, is the buyer's perception of the risks of being your customer.' comments Craig Elias, the creator of Trigger Event Selling™. 'This e-book goes straight to the heart of the matter by helping the readers mitigate risk and create trust with potential buyers.'
The Sales Bloggers Union continues to explore key areas of interest to sales professionals world wide through a series of daily posts at www.salesbloggers.com , but the e-Book is an opportunity for the reader to fully explore and gain knowledge on a specific topic, allowing them to drill down and integrate the experience of the world's leading sales bloggers.
'As a contributor what struck me was the range of practical views and action items that can be practiced right away' Commented Ian Brodie, a member of the Sales Bloggers Union. 'I found that I was learning things as we were putting it together, and while we all started out with the same subject, the result brings together a very thorough breakdown and approach to selling more by reducing risk for all involved in the sales process.'
About the Sales Bloggers Union:
The Sales bloggers Union (www. salesbloggers.com), is nine of the world's leading sales bloggers.
The Union started in June of 2008 in an effort to share ideas and improve the sales trainings and offerings of the group. Through blogging and commenting they share ideas with the sales community and work towards improving the reputation sales people have with potential buyers. The new website offers a central repository for their thoughts and an accessible place to help sales people hone their skills.
Members of the Sales Bloggers Union are:
Brad Trnavsky, Founder of Sales Management 2.0
Colin Wilson, Managing Director of First Border
Ian Brodie, Founder of Lighthouse Business Consulting
Karl Goldfield, The Startup Sales Mentor
Nesh Thompson, Managing Director of Symvolli
Skip Anderson, Founder of Selling to Consumers Sales Training
Tibor Shanto Principal at Renbor Sales Solutions, Inc.
Tim Rohrer, The Sales and Marketing Loudmouth
Will Fultz, Top Sales Blog
