2010-02-09 19:03:26 - Profit rose for Google and Coca Cola in 2009. I am a happy investor. This is extraordinary in this economy.

The Coca-Cola Co.’s profit rose 18 percent in 2009.

Coca Cola currently offers 400 brands in over 200 countries in the world and serves average 1.6 billion servings each day.The Coca-Cola Co.’s profit rose 18 percent in 2009, The Atlanta-based beverage giant posted net income of $6.82 billion and earnings of $2.93 a share, compared with net income of $5.81 billion and earnings of $2.49 a share in 2008.
Unit case volume -- a key growth measure in the beverage industry -- rose 3 percent in 2009. This was led by 7 percent growth in the Pacific, 6 percent growth in Latin America and 4 percent growth in Eurasia and Africa.

Google reported revenues of $6.67 billion for the quarter ended December 31,

2009, an increase of 17%

Google had a strong fourth quarter, with 17% year over year revenue growth," said Eric Schmidt, CEO of Google. "Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year. Our performance in 2009 underscored the strength of our management team, the resilience of our business model and the pace of innovation within our product and engineering teams, which continued unabated throughout the downturn. As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web.

Google reported revenues of $6.67 billion for the quarter ended December 31, 2009, an increase of 17% compared to the fourth quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2009, TAC totaled $1.72 billion, or 27% of advertising revenues.

Paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 13% over the fourth quarter of 2008 and increased approximately 9% over the third quarter of 2009.
Cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 5% over the fourth quarter of 2008 and increased approximately 2% over the third quarter of 2009.

Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $1.72 billion in the fourth quarter of 2009, compared to TAC of $1.48 billion in the fourth quarter of 2008. TAC as a percentage of advertising revenues was 27% in the fourth quarter of 2009, compared to 27% in the fourth quarter of 2008.