2013-02-24 09:31:34 -
The Dubai Lynx International Festival of Creativity, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa, will this year honour Roy Haddad, Director of WPP MENA, with the prestigious Dubai Lynx Advertising Person 2013 Award.
This honorary award, selected by the organisers of Dubai Lynx, is presented to an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region.
Roy Haddad, who is based in Beirut, is responsible for co-ordinating WPP's MENA operations. As WPP's first director for the Middle East and North Africa, his role is a direct result of the region's increased importance and focus for growth for WPP.
His constant questioning
"where are we adding value" coupled with a relentless drive for excellence, has seen him transform a small agency in London specialised in the Arab World into one of the most highly rated regional networks in the Middle East and North Africa, with a portfolio that carries the highest number of brand leaders in the region. It has also led him to introduce many industry-wide initiatives that radically transformed standards for the benefit of the entire industry across the region.
His long-standing belief that brand/consumer relationships are built from "broadcast to narrowcast" has also seen him lead a widespread drive for integration across his network. His solution-driven attitude has been instrumental in developing some of the longest-lasting relationships in the industry.
"Roy Haddad has tirelessly worked hard, and motivated all those around him, to achieve great success whilst elevating the industry's standards of advertising and communications in the region," says Terry Savage, Chairman of Lions Festivals, who with Motivate, joint organise Dubai Lynx. "His endeavours to continuously develop the business are carried out with utmost commitment and passion, and as such we are proud to honour Roy with this accolade."
Commenting on the honour, Roy Haddad says, "I am obviously, at one and the same time both ecstatic and humbled by this recognition. To be bestowed this honour somehow makes the 36 years I spent in passionate pursuit of the next big idea, all worthwhile, if not delightful."
Haddad began his advertising career in 1977 at McCann Erickson, prior to setting up his own business in London in 1984. In 1987, his agency signed an association agreement with JWT. WPP subsequently acquired majority equity in 1999. Appointed Director of WPP MENA in 2012, he chairs many of its companies in the MENA region.
Roy Haddad will be honoured and presented with the Dubai Lynx Advertising Person 2013 trophy during the awards ceremony and dinner to be held on Wednesday 13 March at the Madinat Jumeirah Arena in Dubai, venue of the festival.
Previous recipients of this honour are Raja Trad, CEO of the Leo Burnett Group of Companies, MENA; His Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman and CEO of Emirates Airline & Group; Ramzi Raad, Chairman & CEO of TBWARAAD Middle East; Tanvir Kanji, Head of Inca Tanvir; and Joseph Ghossoub, President and CEO of MENACOM (formally The Holding Group).
About Motivate
Motivate is the Middle East's leading publisher of magazines and books. Motivate's portfolio comprises of more than 20 market-leading magazines - many of which have independently audited circulations - and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. www.motivatepublishing.com.
About Dubai Lynx International Festival of Creativity
The Dubai Lynx International Festival of Creativity is the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa and the must-attend event on the region's industry calendar. Since its launch in 2007, the number of entry categories at Dubai Lynx has more than doubled due to creativity stretching across a greater number of forms of communications. Held at the Madinat Jumeirah, Dubai, next year's event will take place 10-13 March 2013, and will once again include an unbeatable line-up of international jurors who will use their expertise to award the best in creativity. For more information, please visit
www.dubailynx.com/.
Source: Dubai Lynx International Festival of Creativity
Contact: Amanda Benfell, PR & Press Manager Dubai Lynx International Festival of Creativity www.dubailynx.com Tel: +44-20-3033 4000; Email:
amandab@lionsfestivals.com Emma Lancaster, Festival Director Dubai Lynx International Festival of Creativity PO Box 2331, Dubai, UAE www.dubailynx.com Tel: + 971 50 518 2368; Email:
emmal@dubailynx.com
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