2013-09-17 14:04:04 -
Rosetta Stone Launches Kids Division, Introduces Blended Reading & Language
Product for Children 3-6
Game-Focused App for iPhone and iPad Signals Company's Move into Kids EdTech
ARLINGTON, VA-September 17, 2013- Rosetta Stone Inc. (NYSE:RST) a leading
provider of education technology solutions, today introduced a groundbreaking
app-Rosetta Stone® Kids Lingo
Letter Sounds-designed specifically for kids. The
app, available now on the App Store for iPhone, iPad and iPod touch, is the
debut offering from the new Rosetta Stone Kids(TM) division, and represents the
company's first foray into early childhood language and literacy.
Designed and built by Rosetta Stone's recently established San Francisco and
Austin product development teams, Lingo Letter Sounds harnesses the company's
pioneering language immersion methodology and proprietary speech recognition
technology to deliver core English reading skills alongside a fun and
interactive introduction to Spanish. Unique to the children's consumer education
market, the blended solution provides an educational resource for parents eager
to introduce their children to both basic literacy skills and a foreign language
at an early age.
"Enhancing early language development skills gives kids an important edge in
their overall education and enables them to get ahead," said Steve Swad,
President and CEO of Rosetta Stone. "Rosetta Stone has a long, proud tradition
of leadership in language-learning technology for adults and students K through
12, and we're excited to leverage that expertise to help younger kids learn.
This app will give kids a great start down the road of reading and speaking-in
English and Spanish."
Rosetta Stone Kids Lingo Letter Sounds includes original content to support two
hours of game play, including activities that promote English phonetic
awareness, pronunciation of letter sounds, and a grasp of everyday Spanish
phrases. Cleverly designed around a magical world of original cartoon creatures
and fantasy landscapes, the app quickly engages kids through fun and
entertainment, all the while accelerating their mastery of critical reading and
speaking skills. Importantly, Lingo Letter Sounds also features a Parent Corner
where adults can monitor their child's progress on the app every step of the
"Rosetta Stone Kids Lingo Letter Sounds is a powerful learning tool parents will
love wrapped in a super-sticky game that kids won't want to put down," said West
Stringfellow, Rosetta Stone's Chief Product Officer. "We want to address the
language and literacy needs of people of every age and in every stage of their
lives, so providing a fun and effective app for kids is a natural next step for
Rosetta Stone's expanding product portfolio. And there's plenty more to come-for
kids and adults alike."
On the heels of its July acquisition of the children's reading technology
company Lexia Learning Inc., Rosetta Stone is continuing its expansion deeper
into language and beyond it, positioning itself squarely in the center of
today's education-technology movement. The company's cloud-based learning
solutions are used by millions of individuals and thousands of schools,
businesses and government organizations around the world, and the consumer-
oriented Rosetta Stone Kids division now broadens its product portfolio to serve
The Rosetta Stone Kids Lingo Letter Sounds App is available for free from the
App Store on iPhone, iPad and iPod touch or at www.AppStore.com.
For more information and to watch a demo of the Rosetta Stone Kids Lingo Letter
Sounds app, please visit www.rosettastone.com/rosettastonekids.
About Rosetta Stone Inc.
Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world
learns. The company's innovative technology-driven language and reading
solutions are used by thousands of schools, businesses, government organizations
and millions of individuals around the world. Founded in 1992, Rosetta Stone
pioneered the use of interactive software to accelerate language learning. Today
the company offers courses in 30 languages, from the most commonly spoken (such
as English, Spanish and Mandarin) to the less prominent (including Swahili,
Swedish and Tagalog). In 2013, Rosetta Stone expanded beyond language and deeper
into education-technology with its acquisitions of Livemocha and Lexia Learning.
Rosetta Stone is based in Arlington, VA, and has offices in Harrisonburg, VA,
Boulder, CO, Austin, TX, San Francisco, CA, Seattle, WA, Concord, MA, Tokyo,
Seoul, London, Dubai and Sao Paulo.
For more information, visit www.rosettastone.com.
"Rosetta Stone" is a registered trademark or trademark of Rosetta Stone Ltd. in
the United States and other countries.
Steve Somers, CFA
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Source: Rosetta Stone via Thomson Reuters ONE