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Rohm and Haas Introduces Duraplus(TM) MP Emulsion


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© Business Wire 2008
2008-08-21 21:39:03 -

www.rohmhaas.com - Rohm and Haas Company Andrew Crane, 215-592-2041 acrane@rohmhaas.com Rohm and Haas (NYSE:ROH) has launched a new innovative binder, Duraplus MP Emulsion, to the North American floor finish market. This new multi-purpose, styrene-acrylic water-borne copolymer can be formulated to meet the toughest VOC standards and still outperform traditional solvent and waterborne semi-transparent stain

technologies.

Floor finishes based on Rhoplex MP emulsion are recommended for periodic and high-maintenance environments, such as supermarkets, non-food retail, and office building lobbies. They provide outstanding appearance, gloss retention, superior repairability, recoatability, and are APEO free. Floor finish manufacturers can formulate polishes that can be applied at floor temperatures of 50 degrees F. (10 degrees C.) and above.

Duraplus MP emulsion is part of a broad line of Rohm and Haas high-performance, environmentally-advanced products for floor finishes. Hear what the Rohm and Haas Experts is saying about this new technology. For more information, please contact you local Rohm and Haas Representative or visit us @ go.rohmhaas.com/duraplusmp.

Duraplus is a trademark of Rohm and Haas Company.

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities(TM)

New Multi-Purpose Copolymer for High-Gloss Floor Finishes


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