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Rob Schatzel Joins Maxymiser as Vice President of Sales Testing and Personalization Expert Makes Strategic Hire to Support Rapid US Growth


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© Marketwire 2012
2012-12-04 15:00:57 -

NEW YORK, NY -- (Marketwire) -- 12/04/12 -- Maxymiser, the global expert in testing : www.maxymiser.com/resources/what-is-multivariate-testing , personalization : www.maxymiser.com/resources/behavioral-targeting-and-personaliza .. and multichannel optimization for online businesses, today announced the hiring of Rob Schatzel, Vice President of Sales. Schatzel will help the company continue its extraordinary US growth, which from 2011 and 2012, saw a tripling of its US client base and the addition of many flagship clients including Alaska Airlines, Harry & David, IBM, Intercontinental Hotels Group, LIDS, Proctor & Gamble, Scotia Bank, Sovereign Bank, and Wyndham Hotel Group, among others.





With a rich background in advertising, media and online customer behavior, Schatzel comes to Maxymiser amid the expansion of its proprietary product suite and a rapidly growing client base. Rob's skill set is especially valuable to Maxymiser, as the company has been first to market with revolutionary products for mobile and social optimization. Prior to Maxymiser, Schatzel was at Mobile Intelligence Solutions, where he was responsible for the initial launch of all sales and client service for the US operations in New York and Seattle. Prior to MIS, Schatzel managed all new business sales for the North American operation of Hitwise, Experian's online competitive intelligence service. Schatzel got his start in the digital sphere at Jupiter Research where he provided syndicated and customized new media research and advisory services to the world's largest advertising agencies.



"Maxymiser is leading a new wave in online marketing, and as testing and personalization advance in both significance and sophistication, so too will its demand. Having people like Rob who can connect these services to the specific needs of brands is crucial," said Mark Simpson, President and Founder of Maxymiser. "Rob has produced a consistent track record of growth and success throughout his professional career and we're excited to have that trend continue at Maxymiser."



Schatzel earned his bachelor's degree in Advertising at the S.I. Newhouse School of Public communications at Syracuse University.



To learn more about Maxymiser, its services and clients, visit www.maxymiser.com : www.maxymiser.com/ .



About Maxymiser
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and multichannel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.




Mark Ballard
Channel V Media
212.680.0179
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