2013-12-31 07:24:18 - What we will see happening in 2014 in the ORM industry.
Profile Defenders a leading boutique online reputation management company run by Richart Ruddie and David Lynn speak out about what their thoughts and trends are for the oncoming year in reputation management.
"With each year comes hundreds of algorithmic changes which means the weaker players continue to be rooted out of the game." says Ruddie. The best companies know how to keep up with each and every change in the algorithm to ensure that you see your content rising not falling as the rest of the SEO world runs around screaming that the sky is falling. The best way we teach clients to have longevity is to understand that the best offense is a strong defense (coming from Baltimore, Maryland
it makes all the more sense).
In 2014 you can expect the reputation management industry to have stricter standards and regulation as you have seen with the New York attorney general setting up companies to place fake reviews and then handing them fines in the six figures for doing so. This will continue to happen more and more in the next year and there will be less and less places in which you can post content that will rank highly on it's own as Matt Cutts and Google continue to get wise to the shady practices of black hat reputation management firms.
If you want a clean slate in the search results you have to do the right thing and have a good company behind you teaching you on the best practices to help you get the most relevant content out there about you. In essence if you do something really cool and awesome then people will want to write positive things about you and forget about the negative past that you want to leave behind. Of course no road to success in the search results or out is easy and thats why you need a strong profile defender behind you.