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RFID Ticketing: an Events Revolution for Revenue Growth, Lead Generation and Customer Insights, Says Smart Host Services

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© Business Wire 2014
2014-01-22 11:02:03 -

Smart Host Services has launched Eventinsighter : .. , an RFID 1 solution allowing event organisers to grow revenues, reduce costs, and unlock the value of social media for lead generation and brand awareness. RFID tracking also provides detailed customer insights stats on what clients need and want. Organisers can improve customer experience, target their marketing and show clear return on investment to sponsors and brands.

The benefits of RFID with Eventinsighter

- Ticketing and access – easy online ticket sale, and secure access control on the door and inside event zones.

- Revenue growth of up to 30% : .. 2 via a cashless digital wallet for attendees.

- Reduced staff and IT costs, wastage and fraud.

- Lead generation and

brand visibility on social media through check-ins and social media engagement.

- Easier merchandise distribution and sale.

Learn about clients from what they do

“Event organisers can really know their clients for the first time. The days of planning events on educated guesswork are thankfully over. It’s time for excellent events that clients love, clear return on investment, and the reach and visibility sponsors pay for.” said James Richards, co-founder of Smart Host Services.

Easy to use

Attendees use a tag device such as a ticket or bracelet to access, pay, collect merchandise and share on social media. Organisers use a website to set up and manage an event, and access customer insight data, both in real-time and after the event. On the door, the RFID tags are scanned using mobile phones or tablets that are running the Eventinsighter software, removing the need for cumbersome and expensive proprietary readers.

Eventinsighter is powered by established payments and social media technology, and launched in partnership with Enterprise Payment Exchange and award-winning RFID and social media solution provider Excelerated Apps. : ..

1 Radio-frequency identification: : .. 2 Results of Mastercard PayPass adoption study – May 2012

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For more information, contact:James Richards, Smart Host Services : +44

(0) 20 3151 3770

Hossam Abdel-Kader
Phone: +43 1 9582319

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