2013-10-28 17:13:15 - Gorman's Home Furnishings has announced it will be the first retailer in Michigan to offer this beautiful, soft and textural fabric that can stand up to any spill or wear and tear.
GORMAN’S HOME FURNISHINGS AND INTERIOR DESIGN, the style leader in home furnishings and accessories, has announced the introduction of Crypton Home Fabrics (Crypton®) to its five design centers across the state.
With a twenty-year heritage in the commercial design world, Crypton offers one of the most powerful performance upholstery fabric solutions in the world. Its patented process ensures consistent stain, moisture and microbial resistance, superior strength and durability that re-define the expectations of upholstery. Crypton’s latest innovation brings a new, easy-to-clean fabric to the home called, Crypton Home Fabric.
Gorman’s Southfield showroom, located at 29145 Telegraph Road, features a brand new interactive Crypton display created by yet another Michigan partner and leader in the retail display industry, JGA. From pouring coffee
to drawing on them with crayon, the display enables consumers to pit the product against the same hazards it would likely encounter at home, then clean the mess right up.
The display presents frames from the industry’s best names including Rowe, Lazar, Vanguard and Century Furniture, all upholstered in Crypton Home Fabrics. While the Crypton exhibit is available only in Southfield, the fabric can be ordered at Gorman’s other design centers in Grand Rapids, Novi, Troy and Lakeside (Shelby Township).
“There is a definite need for a product like Crypton Home Fabrics in the marketplace. When we were introduced to the innovative, fashion-forward fabric, we instantly knew this would be a true value for our customers,” said Gorman’s CEO Bernie Moray. “I was impressed. This isn’t an aftermarket ‘spray-on’ solution. Technology allows these lifestyle properties to be woven directly into the fabric, providing long-lasting protection.”
Randy and Craig Rubin of Bloomfield Hills, Michigan founded Crypton in 1993. Crypton’s patented fabrics are moisture-resistant, environmentally friendly, easy-to-clean, soft, comfortable, breathable and style-conscious. The couple wanted a fabric that could stand up to life’s messes and still feel good and look beautiful, a fabric that would change the way people live their lives.
“We began the business in the basement of our home in Franklin,” adds Rubin. “My dream 20 years ago was to make Crypton a household name. Now that we are launching into the residential furniture market with a soft fabric designed specifically for consumers, it is only natural that we begin with a top retailer in our own backyard, Gorman’s.”
Added Moray, “I think it’s important that metro Detroit businesses were able to team up to make this product launch a success. The benefit of local partnerships shouldn’t be underestimated. They makes us stronger as a region.”
Gorman’s Southfield is open 10 a.m.- 6 p.m., Tues., Wed., Fri., and Sat.; 10 a.m.-8 p.m., Mon. and Thurs.; Noon-5 p.m., Sun.
Crypton has provided textile performance solutions through a patented, environmentally friendly process for over 20 years. During that time, it has revolutionized the use of fabrics in the healthcare, hospitality, government, education and contract segments. More than 100 million yards of Crypton fabric are providing unparalleled stain and moisture resistance as well as anti-microbial resistance worldwide. From the White House to Buckingham Palace, and from your house to your business, Life on Crypton is just smarter and easier. For more information on Crypton products, please visit our website at www.cryptonfabrics.com.
For more than 70 years, Gorman’s has been recognized as the original Michigan style leader in home furnishings. With a reputation built on a commitment to quality – quality merchandise and quality design – the company delivers all of the best brands, not just a few, at the best prices-regardless of price point. Gorman’s nearly 50 designers have a combined 1,000+ years of residential and office design experience using Gorman’s expansive resource area and textiles library. Both designers and clients can rest assured when working with this style leader. Everything is backed by Gorman’s “Must Be Right” service guarantee. Showrooms are conveniently located in Shelby (Lakeside), Novi, Southfield (Contemporary), Troy and Grand Rapids. For more information, visit www.Gormans.com.