2009-10-12 19:25:03 -
Research and Markets( www.researchandmarkets.com/research/dd76f7/household_care_in : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) has announced the addition of the " Household Care in the US : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. " report to their offering.
Earlier this year, the world's second largest household care manufacturer, Reckitt Benckiser, announced a 36% rise in fourth-quarter profit driven by "powerbrands" including Vanish Intelligence detergent.
Introducing value-added products in tough times has proven to be a successful strategy for Reckitt in the past and with the recent launch of Air Wick Freshmatic i-motion in the UK, the company is aiming to maintain this growth despite the current economic climate. US-based Church and Dwight also fared well with 2008 full-year sales up by 9% while final quarter net sales grew by 11%.
Unilever's home care sales also remained robust, increasing by 10% in 2008. Even manufacturers of environmentally friendly products are likely to be less affected by the downturn than expected. Clorox Green Works range, for example, shows signs of being recession resilient.
So for now home care products manufacturers appear stable despite the global economy but for how long can they weather the storm? Will the battle between Unilever and Delhaize in Belgium and Mercadona's decision to delist a number of products from Sara Lee and Vileda result in further advances of private label? Will value-added features such as healthcare benefits support the growth of household care products?
Why buy these reports?
- Get a detailed picture of the household care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop
Key Topics Covered:
- Executive Summary
- Mature Categories Limit Growth Potential
- Green Works Proves That Consumers Want To Go Green
- Procter & Gamble Dominance Leads To Market Exits
- Consumers Overwhelmingly Choose Supermarkets
- Limited Recovery Expected
- Key Trends and Developments
- Market Indicators
- Market Data
- LOCAL COMPANY PROFILES - USA
- LAUNDRY CARE IN THE US
- DISHWASHING PRODUCTS IN THE US
- SURFACE CARE IN THE US
- CHLORINE BLEACH IN THE US
- TOILET CARE PRODUCTS IN THE US
- POLISHES IN THE US
- AIR CARE IN THE US
- INSECTICIDES IN THE US
Companies Mentioned.
- Church & Dwight Co Inc
- Clorox Co, the
- Method Products Inc
- Procter & Gamble Co, the
- Reckitt Benckiser Inc
- SC Johnson & Son Inc
- Seventh Generation Inc
- Wd-40 Co
For more information visit
www.researchandmarkets.com/research/dd76f7/household_care_in :
cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..
Source: Euromonitor International
Research and MarketsLaura Wood, Senior Manager,
press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.
Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
