2009-11-11 16:34:01 -
Research and Markets ( www.researchandmarkets.com/research/6625f7/uk_web_shows_now : 
) has announced the addition of the " UK Web Shows Now - Innovation in Online TV : " report to their offering.
"Far-sighted indies are already carving a new niche in Web-only content, as this report reveals."
Broadcast deputy editor Emily Booth
Discover how British producers are pioneering new online TV
formats and business models
The UK is already a key territory for the creation of highly innovative Web television and transmedia formats and the commercial models for their production.
UK Web Shows Now is the only business report to cover the market's original Web TV series, made-for-mobile shows and online feature films, across scripted comedy and drama, entertainment and factual genres. The report provides.
- Key data on market trends, growth, budgets and commissioning to inform strategic planning, forecasting and business development
- In-depth coverage of shows as branded entertainment: fully-funded by a single brand or featuring multiple product placement
- Detailed profiles of 51 major Web TV comedy, drama, entertainment and factual series so you can rapidly compare their formats and commercial models
- Comprehensive listing of independent production companies making online TV shows, for competitive analysis
Key questions answered
- How are British broadcasters and producers gaining a competitive edge by innovating original online TV show formats that work?
- How are pioneering producers, brands and broadcasters developing and applying the new business opportunities in creating online shows?
- What kind of programmes and interactivity are being made to attract the teen and young adult Internet audience?
- Which production companies are leading the market - and why?
- How can brands bypass broadcasters to reach viewers online?
- What new production models are emerging, in which production companies collaborate with other partners?
150 pages / 48,000 words, 14 tables, 51 Web show business profiles.
First published November 2008, updated October 2009. Fast digital delivery as a PDF.
In the report
- Covers British original Web TV and transmedia scripted comedy and drama, entertainment and factual shows, including branded entertainment productions
- 8 key findings on the market-leading production companies, the competitive environment and brands bypassing broadcasters
- 14 tables: commissions, budgets, advertiser-funded shows, brands sponsoring shows, UK Web show production companies and their series (6 pages), companies with several shows or seasons, recommissioned shows
- In-depth business profiles for 43 Web TV shows, 5 made-for-mobile series, 3 feature films: full creative and commercial details
- 62 colour stills and screenshots of show Web sites
- Listings of key market players: 49 production companies, 6 brand integration agencies and 13 government and other relevant organisations, each with a live link to take you direct to their Web site
- Growth of the market from 2007, with breakdowns for scripted, unscripted and mobile shows, commissions by broadcasters and social networking sites, and self-commissions by independent production companies
- Brand sponsors referenced in the report include Cadbury, Colgate, Ford, Jacob's Creek, Nokia, O2, Orange, Toyota and many more
- Case study: The production process for Nokia's international multiplatform drama Somebody Else's Phone
- In-depth interview with Luke Taylor, co-founder of leading Web show production company Big Balls Films
- Methodology: the analysis is based on production company information, authoritative industry sources and original research
Who should read this?
- Business development executives, digital executives and commissioners in studios, broadcasters, and Web video and social networking sites
- Branded entertainment specialists in advertising and media buying agencies
- Innovative brand managers seeking new opportunities for their brand portfolio in the online video space
- CEOs, senior executives and producers in television and new media production companies
For more information visit
www.researchandmarkets.com/research/6625f7/uk_web_shows_now :
Research and MarketsLaura Wood, Senior Manager,
press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.
Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
