2008-07-23 18:39:02 -
www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/169d99/sugar_confectioner) has announced the addition of the "Sugar Confectionery in the United States 2008" report to their offering.
The non-chocolate confectionery industry has not fared as well as its chocolate counterpart in recent years. Without the "mystique" of premium products, sales have sagged in most segments.
This
report looks at issues facing the industry, including:
- The overall flattening sales rates and the sinking fortunes of the hard candy segment
- The power of the convenience store and its importance for the industry
- The declining share of sales through supermarkets, and what can be done to shore up this channel
- Potential new products and how they could attract new user groups
- What consumers eat when they crave something sweet-and what they choose over candy
- Confectionery success stories
- Counterintuitive candy products: natural, organic, and functional
- Who eats candy-beyond kids and teens-and what candy concepts adults find interesting
Key Topics Covered:
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
FDMx sales holding at about $2 billion
Convenience stores are the only channel with significant gains
The competitive landscape is challenging
Chewy candy is the biggest segment, with a 35% share
C-stores control about one-third of total sales
Children, teens, and young adults drive the market
Increasing commodity prices affect candy industry
The Hershey Co. is the market leader... for now
Innovations from many countries
Advertising constrained by childhood obesity concerns
Some two-thirds of adults buy candy
Impulse drives more than half of purchases
Candy preferences: new flavors and concepts
Brand choices
Kids, teens, candy
Market Size and Forecast
Key points
Candy: not so dandy
Kids and candy: a tricky mix
FDMx sales
Figures
For more information visit
www.researchandmarkets.com/research/169d99/sugar_confectioner
Research and Markets
Laura Wood
Senior Manager
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Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com 
