2008-10-20 22:05:02 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/378e59/the_future_of_ipb) has announced the addition of the "The Future of IP-Based Services: Key Opportunities, Challenges and Vendors in the Consumer and Enterprise Space" report to their offering.

"An estimated four percent of European media companies' revenue was invested in IT services in 2006 with this number expected to rise to 10 per cent by

2010..."

IP-based services are a new phenomenon, driven by widespread take-up in broadband, faster Internet connections and the emergence of new technologies. The buoyant IT budgets of the broadcast sector represent an attractive target for technology vendors, with increasing networking and storage demands acting to boost demand for equipment and related services. The Future of IP-based Services is a new report published by Business Insights examining the market opportunities and challenges for services delivered over an Internet Protocol (IP) network. This report analyzes the market conditions that enabled the creation of IP-based services and the factors driving demand. It examines the form new IP-based services have taken, whether consumer-led (video, music, television and games) or targeted at enterprises (voice, video conferencing and messaging) and provides insight into the leading vendors of IPTV services, the technology that underpins it and voice/data convergence solutions.

This report will enable you to...

"In analyzing the market for voice/data convergence solutions as a whole, it is apparent that adoption rates vary: from 30% for IP contact centers to 50% for unified messaging. All sizes of enterprise are looking to invest in voice/data convergence solutions. Small enterprises currently have relatively low voice/data convergence solution penetration of 46% and will therefore be making the most greenfield investments..."

- Quantify the market size and growth potential of IP-based services using this report's breakdown of key market segments by sizeband, vertical and geographical location and in-depth analysis of adoption trends to 2012.

- Assess the IP-based services competitive landscape with this report's examination of M&A activity, partnership announcements, market dynamics and the strengths and weaknesses of the leading vendors in IPTV and voice/data convergence technology.

- Understand the key market drivers and inhibitors of IP-based services including broadband adoption, consumption habits, digital broadcasting, alternative entertainment, flexible working and standardization.

- Create more effective go-to-market strategies for targeting the broadcast sector based on this report's evaluation of IT investment strategies in the media sector and actionable strategic recommendations.

Some key findings from this report...

"IPTV is expected to attract a significant proportion of new subscribers, growing between 2006 and 2010, from 2.4m to 13.7m households at a CAGR of 54.7%. As with most new consumer-facing products, this dramatic rise is attributable to exponential early adoption growth as new offerings are launched by providers..."

- By 2010 there will be around 86 million active video game console users across the three major online services.

- Messaging is the most widely deployed voice/data convergence technology and this will continue as more enterprises make investments.

- European media companies' investment in IT services will more than double in size by 2010 to 10% of revenue from 4% 2006.

- The video-on-demand market had been almost exclusively a North American phenomenon until recently. However, the sector is now beginning to show more signs of life in other geographies.

- The proliferation of high definition (HD) broadcast services is driven by consumer demand and as a method to create service differentiation as liberalization drives a more competitive marketplace.

Executive Summary:

Business Insights' portfolio of technology management reports is designed to help you make well informed and timely business decisions. We understand the problems facing today's technology executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.

The strength of our technology research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.

Our technology portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies. The order form on the back of this brochure lists recent titles available from the categories of CRM, Strategy, eCommerce, Information and Communications Technology and vertical markets including Finance and Healthcare.

Some key questions answered by this report...

"In Europe, HD content has a significantly smaller penetration than in the US. This is primarily due to the considerable fragmentation with regards to regulation, policy and players in each of Europe's national markets. It is important to note that there is no significant pan-European push for high definition..."

- What are IP-based services, which are growing fastest and what is driving this growth?

- Which factors may hinder wider deployment of IP-based services?

- Who are the leading vendors in this market?

- Are there differences between the US and Europe in take-up of IP-based services?

- What do broadcasters look for in an IT partner?

- Which areas of IT investment suffer when budgets are cut?

Key Topics Covered:

Executive summary

Chapter 1 Introduction

Chapter 2 Market context

Chapter 3 Targeting the broadcast sector

Chapter 4 IP-based services for consumers

Chapter 5 IP-based services for the enterprise

Chapter 6 IPTV vendors

Chapter 7 Voice/data convergence technology vendors

Companies Mentioned:

- Alcatel-Lucent

- Cisco

- Harmonic

- Microsoft

- Motorola

- SeaChange

- Tandberg TV

- Avaya

- BT

- Nortel

- Siemens Enterprise Communications

- Teleware

- NEC

- Interactive Intelligence

- Ericsson

- ShoreTel

- IBM

For more information visit www.researchandmarkets.com/research/378e59/the_future_of_ipb

Source: Business Insights

Research and Markets
Laura Wood, Senior Manager
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