2009-11-10 17:22:02 -

Research and Markets( www.researchandmarkets.com/research/8fa354/royalty_rates_for : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) has announced the addition of the "Royalty Rates for Trademarks & Copyrights - Fourth Edition" report to their offering.

Royalty Rates for Trademarks & Copyrights, 4th Edition reports royalty rates and transaction values for trademarks and copyrights for the period 1990 through 2009. Industries covered include: airline, apparel, architecture, art, autos, boats, celebrities, communications, corporate names, electronics, food & beverage, franchises, furniture, general merchandise, internet domain names, medical, movies, music, party goods, restaurants & hotels, sports toys, and university names. Also included is a new section describing financial methods for royalty rate development.

Royalty Rates for trademarks and copyrights are at the heart of this new edition. Royalty Rate data is reported to

the following industries.

- Airline
- Apparel
- Architecture
- Art
- Automotive & Boats
- Celebrities
- Communications
- Corporate Names
- Electronics
- Food & Beverage
- Franchises
- Furniture
- General Merchandise
- Internet Domain Names
- Medical
- Movies
- Music
- Party Goods
- Publishing
- Restaurants and Hotels
- Sports
- Toys
- University Names


Financial Models Financial models for determining a royalty rate are a new part of this new edition. Included in this book is a description of rules of thumb, profit differential calculations, investment rate of return analyses and discounted cash flow analysis. Examples are presented that can be used as a template for your specific applications.

Royalty Rate Distribution Chart The chart below summaries royalty rates across all the industries and products covered in this book by the number of times the rate was mentioned throughout the book. The royalty rates reported in this book are grouped by rate and graphed by the frequency of their appearance, providing the following distribution.



Key Topics Covered:

- INTRODUCTION
- ROYALTY RATE DETERMINATION METHODS
- TRADEMARK & COPYRIGHT TRANSACTIONS AND ROYALTY RATES
- AIRLINE
- APPAREL
- ARCHITECTURE
- ART
- AUTOMOTIVE AND BOATS
- CELEBRITIES
- COMMUNICATIONS
- CORPORATE NAMES
- ELECTRONICS
- FOOD AND BEVERAGE
- FRANCHISES
- FURNITURE
- GENERAL MERCHANDISE
- INTERNET DOMAIN NAMES
- MEDICAL AND PERSONAL CARE
- MOVIES
- MUSIC
- PARTY GOODS
- PUBLISHING
- RESTAURANTS AND HOTELS
- SPORTS
- TOYS
- UNIVERSITY NAMES


For more information visit www.researchandmarkets.com/research/8fa354/royalty_rates_for : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



Research and MarketsLaura Wood, Senior Manager press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.

Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716