2008-11-11 23:57:04 -

- Research and Markets ( www.researchandmarkets.com/research/178df9/peets_coffee_te) has announced the addition of the "Peet's Coffee & Tea Case Study: How to Create a Unique Coffee Offering through a Diversified Marketing and Distribution Strategy" company profile to their offering.

This report on Peet's Coffee & Tea forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how the coffee shop company has managed to retain its original brand values as a specialty coffee retailer, while undertaking diversified marketing and distribution.

Key reasons to purchase this title

-- Gain insight into the methods used by important industry players to give them a competitive edge

-- Identify

specific areas for operational improvements

-- Capitalize on the knowledge of experienced companies when entering a new niche or market

ANALYSIS

-- Company heritage and tradition can be a powerful tool for marketing coffee

-- While Starbucks has strayed from its roots, Peets has remained focused on its original strategy

-- Starbucks and Peets shared the same heritage but now operate under different business propositions to a different end

-- The company's distinctive coffee roasting technique offers a key point of differentiation

-- The brand is built around the freshness of the beans

-- Peets coffee is produced by small-batch roasting, which it claims produces better quality beans

-- Peets builds a larger roasting facility, but stresses it will retain the same quality levels, further demonstrating its unique offering

-- Peets unique outlet format drives packaged coffee sales

-- Peets coffee stores focus on the sale of packaged whole beans rather than coffee beverages

-- Peets strategy is to grow in existing markets that have a high demand for specialty coffee

-- A successful multi-channel distribution growth strategy, proves specialty coffee can be sold mainstream and still preserve its exclusivity

-- Peets has undertaken a well-executed multi-channel distribution model

-- Peets further pushes into supermarkets, capitalizing on their profitability

-- The freshness of its retail whole bean coffee is a key selling point for Peets

For more information visit www.researchandmarkets.com/research/178df9/peets_coffee_te

Source: Datamonitor

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