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Research and Markets: New Zimbabwe Food Drink Report Provides Independent Forecasts and Competitive Intelligence on Zimbabwe's Food and Drink Industry


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© Business Wire 2008
2008-07-23 14:08:05 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/053968/zimbabwe_food_and) has announced the addition of the "Zimbabwe Food and Drink Report 2008" report to their offering.

This Zimbabwe Food Drink Report provides independent forecasts and competitive intelligence on Zimbabwe's food and drink industry.

Executive Summary

The situation in Zimbabwe continues to deteriorate, both

for the food and drink industry and for the country as a whole. In what could be a major turning point for the industry, in September 2007 American food company HJ Heinz sold its 49% stake in leading cooking oil producer Olivine to Cotton Company

of Zimbabwe (Cottco) for US$6.8mn. Cottco was a state enterprise until its privatisation in 1997, with the government still holding the largest single stake in the company. The deal was facilitated by a government-owned investment group, leading to speculation that this could be the first major move by

President Robert Mugabe to take over foreign-owned firms in the country.

Heinz was one of the first foreign investors in Zimbabwe following the country's independence in 1980. Olivine first ran into problems with the state in 2006 over charges that it had stopped producing cooking oil after the US government barred it from buying from formerly white-owned farms that had been seized by the Mugabe government and redistributed to black farmers. The Heinz deal is the first major takeover of a foreign firm since Mugabe vowed to gain majority control of foreign assets, returning them to the Zimbabwean people. Mugabe has blamed the country's financial woes on Western sanctions, with a price freeze on basic goods ordered in June 2007 actually worsening the food shortages.

While Mugabe's official line is still that some businesses are halting production in an effort to undermine the economy, the situation is now so dire that even the government's chief statistician admitted that he can no longer calculate the country's level of hyper-inflation because there are not enough consumer goods left in shops to count. When the last official rate was given, in October 2007, it was recorded at almost 8,000%, by far the highest in the world. However, according to unofficial estimates, real inflation based on the governments basket of goods is around 15,000%, and if a broader range of goods is taken into account, this figure rises to an unbelievable 40,000% for November 2007.

As Heinz's withdrawal illustrates, regardless of the size of the enterprise, no business can survive in the country today without a political connection. Zimbabwe continues to be plagued by chronic unemployment, a breakdown in infrastructure and acute shortages across the board. This has had a crippling effect on the food and drink industry, with no relief in sight, and has had an equally devastating impact on the MGR sector. Looking forward, we expect another year of negative real GDP growth in 2008, as well as continued hyperinflation, and a hand-to-mouth foreign exchange position. Domestic investment will remain non-existent, shortages of basic goods will persist, and the public services will further deteriorate to levels that make normal life and commerce almost impossible. In order to sustain itself, the regime will likely attempt more asset grabs with foreign-owned businesses a probable target - more bad news for the food and drink sector.

Key Topics Covered:

Executive Summary

Business Environment

SWOT Analysis

Mass Grocery Retail

Zimbabwe Mass Grocery Retail Industry SWOT

Food and Drink

Zimbabwe Food & Drink Industry SWOT

Macroeconomic outlook

Table: Zimbabwe - Economic Activity

Retail

Industry Forecast Scenario

Table: Zimbabwe Income Distribution by Wealth Tier

Industry Developments

Market Overview

Table: Structure Of Zimbabwe's MGR Sector By Estimated Number Of Outlets

Food & Drink

Industry Forecast Scenario

Table: Zimbabwe Population by Age Demographic

Table: Zimbabwe Urban/Rural Population Demographics .

Industry Developments

Food

Drink

Market Overview

Table: Manufacturing Production Index by Sub-sector, Base year 1990 = 100

Tobacco

Market Overview

Competitive Landscape.

Key Players

Mass Grocery Retail

Table: Key Players In Zimbabwe's Mass Grocery Retail Sector, 2004

Food and Drink

Table: Key Players In Zimbabwe's Food & Drink Sector, 2005

Company Analysis

Mass Grocery Retail

Meikles/Pick 'n Pay

OK Zimbabwe

Food

Dairiboard Zimbabwe Ltd (DZL Holdings)

Cairns Foods Ltd

Our Forecast Modelling

How We Generate Our Industry Forecasts

Retail Industry

Sources

For more information visit www.researchandmarkets.com/research/053968/zimbabwe_food_and

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com


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