2009-11-27 15:07:04 -

Research and Markets( www.researchandmarkets.com/research/20318c/lowcarbon_cars_s : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) has announced the addition of the " Low-Carbon Cars: Strategic Implications for OEMs In Europe : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. " report to their offering.

This report examines the challenge for vehicle manufacturers to meet the low-carbon agenda in Europe. Abstract Emissions reduction requirements between now and 2020 will necessitate fundamental changes to the design of cars and the technologies they employ, to branding and market strategies, and to the management of the supply chain. This report charts current progress and future prospects for the leading vehicle manufacturers, and identifies possible winners and losers in the low-carbon era.


Key Topics Covered:

- Chapter 1: The drive to low-carbon vehicles: science and policy
- The growing scientific evidence

behind low-carbon strategies
- The policy context: Europe
- Chapter 2: Low-carbon vehicle regulation in Europe
- Industry caution versus NGO pressure
- EU regulation of CO2 emissions
- National policy measures on low-carbon cars
- Chapter 3: Car design and technologies to meet the low-carbon agenda
- Technology pathways
- The contemporary low-carbon profile
- Technology packages for low-carbon cars
- Meeting the low-carbon agenda
- Chapter 4: Supply chain management and low carbon cars
- Risk and the emergent supply chain
- New materials, new suppliers and new relationships
- The bigger picture for material consumption
- Chapter 5: Selling the low-carbon car: the future of green branding
- The marketing challenge
- Green consumers
- Environmental rating systems
- Green branding strategies
- Chapter 6. Conclusions: winners and losers in the low-carbon future
- An unprecedented era
- Re-shaping the supply chain
- Bringing new low-carbon technologies to market
- The new intermediaries
- From chains to circles: new value creation structures
- The vehicle manufacturers and the low-carbon agenda: the state of readiness
- List of Tables
- Diagram 5.1 BlueEfficiency measures by Mercedes


For more information visit www.researchandmarkets.com/research/20318c/lowcarbon_cars_s : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



Research and MarketsLaura Wood, Senior Manager, press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.

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