2009-11-11 13:25:03 -
Research and Markets ( www.researchandmarkets.com/research/908d09/high_potential_mar : 
) has announced the addition of the " High Potential Market for Imaging Installations including associate equipment (printers, software) in Horse Veterinary Practices in Germany : " report to their offering.
This is the most comprehensive European market report assessing the market potential for imaging equipment in Veterinary horse practices.
The report enables
a thorough understanding of the overall size of the veterinary imaging market including the level of digitalization and the potential for future imaging installations. It enables to forecast own sales potential at segment level (small medium large practices, companion animals, production animals, horses) and to direct sales forces to the most attractive segments. The research does not only show supplier shares but also distributor shares in order to support optimizing of sales channels. Furthermore the report informes about most often used information sources: how do vets inform themselves about imaging product to optimize marketing costs. Finally the research investigates available budgets, how much money do veterinarians want to spend and the optimal product bundles to support price/product policy.
dii is an international marketing consulting company entirely specialized in healthcare markets providing market information and support to strategic market decisions. In cooperation with key industry a European Veterinary Imaging Market Assessment has been realized in 2008 with the objective to investigate the potential for imaging installations in Veterinary Practices. A two step approach has been chosen.
- Step 1: randomized approach of veterinarians to collect data on market structure and segmentation, availability of imaging equipment, reasons for no imaging, level of digitalization, investment plans. Sample at 95% confidence level and 5% confidence interval
- Step 2: only practices with imaging installations or investment plans were selected to investigate: supplier, age, lifespan of equipment, # of examinations, preferred product bundle, supplier selection criteria, motivation for digitalization, information sources and purchasing channels, budget availability, sample of minimum 100 practices in large countries. All data is presented in
Excel and Word. Excel addresses all quantitative questions at segment level, including all volume projection scenarios and statistical detail, Word presents the key data and provides an interpretation of general business implications
Key Topics Covered:
- Universe And Sample Composition
- High Potential Universe
- Market Landscape Definition
- Handling Of Ultrasound Imaging & Installed Base
- Handling Of X-Ray Imaging & Installed Base
- Handling Of Ct Imaging & Installed Base
- Handling Of Mrt Imaging & Installed Base
- Hardcopy Printing & Image Archiving
- Practice Management Software
- Installed Base: Summary (Ultrasound, X-Ray, Ct, Mrt)
- Radiographic Examinations And Images
- Influencing Factors On Investment Decisions
- Supply Chain & Leading Vendors
- Finance Models
For more information visit
www.researchandmarkets.com/research/908d09/high_potential_mar :
Research and MarketsLaura Wood, Senior Manager,
press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.
Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716
