2008-04-28 23:45:11 -
www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/reports/c90151) has announced the addition of Foster's, Lion Nathan and Pacific Beverages Case Study: Capitalizing on the Growing Premium Beer Market in Australia to their offering.
This report on Australian premium beer forms part of the case studies series, which explores business practices across a variety of disciplines
and business sectors. It looks at how Foster's and Lion Nathan are addressing the premium trend, as well as SABMiller's entry into the market through its Pacific Beverages joint venture.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
Content Outline:
OUR VIEW
CATALYST
SUMMARY
ANALYSIS
The Australian premium beer sector is growing
Growing premium beer sector encourages global players to enhance their presence in the Australian market
The premium trend prompts an increase in the acquisition of small boutique Australian makers, as well as foreign beer distribution deals
Foster's beer business now focuses on the premium sector
Foster's realigns its business to focus on premium beer and wine, following poor performance in other sectors
Foster's enhances premium lager business with formation of deal to brew Carlsberg in Australia
Lion Nathan successfully boosts its share of the premium sector on second acquisition attempt
Lion Nathan makes unsuccessful offer for boutique brewer Coopers
Lion Nathan acquires Tasmanian brewer J Boag & Son, gaining access to a leading boutique lager brand
SABMiller and Coca-Cola Amatils newly formed joint venture highlights the growing appeal of the sector to foreign investors
SABMiller and Coca-Cola Amatil form JV to distribute SABMillers premium lager brands in Australia
The JV purchases boutique brand Bluetongue, marking its first plant in Australia 6
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
Our consulting
Disclaimer
List of Figures
Figure 1: Leading companies in Australian beer market, by volume, 2006
Figure 2: J Boags brands emphasize a premium approach to brewing through its Tasmanian heritage and quality ingredients
Figure 3: SABMiller and Coca-Cola Amatils purchase of Bluetongue enhances their Australian premium lager business
Companies Mentioned:
- Carlsberg A/S
- Coca-Cola Amatil Ltd
- Coca-Cola Company, The
- Lion Nathan Ltd
- SABMiller
- San Miguel Corporation
For more information visit
www.researchandmarkets.com/reports/c90151
Source: Datamonitor
Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com 
