2008-09-03 23:31:03 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/10f82b/future_trends_in_b) has announced the addition of the "Future Trends in Beer and Wine: Emerging Markets, Private Label and Innovation" report to their offering.

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Key issues examined by this report:

- Consumer interest in more flavoursome, individual products has been behind the rise of craft products in the beer market. These offer more challenging tastes, authenticity and often a quirkiness not found in mass market offerings. There are signs that this trend is being replicated in the wine market.

- The boundaries between drinks categories are blurring and this trend will increasingly impact on beer and wine. The most significant components of this trend will be the creation of soft drinks mixes, the encroachment of spirits into traditional beer and wine territory, and the borrowing of product attributes from rival categories.

- Over time consumers are becoming more interested in food and drinks that stimulate the senses. Brewers and vintners will respond with a greater variety of flavours, products designed to complement different flavours of food, and products which provide different sensations beyond flavour alone.

Future Trends in Beer and Wine:

Emerging markets, private label and innovation

Health concerns have slowed the growth of alcoholic drinks sales and some countries including France, Germany, Spain and Japan, are expected to decline over the next 5 years. Whilst emerging markets provide attractive opportunities to counteract these trends, the brewing and winemaking industries do need to take concerted action if they do not want to lose some of their historical domestic markets. The best way of doing so is through product innovation that takes account of the reasons why consumers are starting to turn away from mass market beer and bland wine.

Future Trends in Beer and Wine is a new management report published by Business Insights that analyzes all product development and product introductions in the global beer and wine markets. It examines emerging trends, new product development rates, forecast sales values and volumes and industry fragmentation.

Quantify emerging NPD trends based on the leading beer and wine categories and pinpoint leading regions with this new report ...

This new report will enable you to ...

- Quantify beer and wine growth potential based on market value and volume sales data in the beer and wine categories, in Europe, the US, Japan and emerging markets between 2007 and 2011.

- Identify key trends that are shaping the beer and wine market, and evaluate the next trends likely to become important over the coming years.

- Improve targeting and the effectiveness of your NPD strategies with this report's analysis of Productscan data of over 5,000 beer and wine product launches that took place globally between 2005 and 2008. Includes analysis of product tags on new product launches to show how brewers and vintners are responding to key consumer trends.

- Understand consumer consumption patterns of alcoholic drinks with this reports detailed analysis of the changing share of throat held by beer, wine and spirits.

Your questions answered ...

- How is the share of throat held by beer and wine changing over time?

- What are the most common product tags on new beer and wine launches?

- What are the five trends that will shape the future of the beer and wine markets?

- What are the key consumer drivers of growth of beer and wine sales in India?

- Who is driving innovation in craft beers?

Some key findings from this report ...

- The wine market has been more dynamic than the beer market in terms of both sales and new products over the past 4 years. Wine's share of launches increased from an almost 60% share in 2005 to an almost 70% share in 2008 as winemakers and particularly supermarkets, expanded their ranges.

- In the beer market the key trend is towards taste and variety, resulting in falling sales of standard, mass market products and the growth of specialty and niche segments. The key growth area within wine is white wine, despite the greater health benefits of red wine.

- Winemakers will benefit most from changing patterns in share of throat. It is growing from the lowest base and is seen as the healthiest type of alcoholic drink. Beer will also see growth in share of throat, though not in the US.

- Upscale was the most common product tag associated with beer and wine launches worldwide in both 2005 and 2008. Environmental concerns have meant that recyclable packaging has moved up from being the #5 claim in 2005 to the #2 position in 2008. Ethical and health concerns both underpin the entry of organics into the top 5, standing at #3 in 2008. -0- Key Topics Covered: - Market overview - Innovation and NPD - Future trends - Conclusions - List of Figures - List of Tables

For more information visit www.researchandmarkets.com/research/10f82b/future_trends_in_b.

Source: Business Insights

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