2009-11-25 10:37:03 -

Research and Markets ( www.researchandmarkets.com/research/87ac4e/driving_content_re : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. ) has announced the addition of the " Driving Content Revenues - New Operator Strategies : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. " report to their offering.

Despite early failure to achieve forecasts that perhaps owed more to MNOs' needs (in anticipation of falling voice revenues) than a clear understanding of market potential and user requirements, mobile content has expanded rapidly since the days of the market being limited to premium SMS used to deliver ringtones and wallpapers. Improved technologies and delivery mechanisms such as GPRS, EDGE, 3G and HSDPA have meant that the range of content has been able to expand beyond personalisation and now includes most types of information and entertainment services available through

other media such as the Internet and broadcast channels.

In addition, mobile has a natural advantage in being able to target individuals or networks of individuals and deliver relevant services or advertising to them more effectively than any other channel. Many operators look to content as a key source of revenue growth, as revenues derived from basic service delivery and voice minutes continue to shrink. However, the lessons of the early days of mobile data are clear and MNOs need to develop a strategy that engages users and takes advantage of mobile USPs in order to drive new growth.

This report looks at how the market has progressed since the earlier MMD reports Mobile Content: Pricing and Revenue Opportunities and Mobile Content: Market Development Strategies (both September 2004).

The report quantifies the addressable market opportunity for mobile content, the new business models that could support new revenue streams and strategies that operators should consider adopting.



Key Topics Covered:

- 1 Overview
- 2 Introduction
- 3 MNO Content Revenue Generators
- 4 Channel Developments
- 5 Content Revenue Models
- 6 Strategies for Revenue Growth
- 7 Key Findings
- 8 Recommendations


For more information visit www.researchandmarkets.com/research/87ac4e/driving_content_re : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww ..



Research and MarketsLaura Wood, Senior Manager, press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.

Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716