2008-10-08 20:00:02 -

www.researchandmarkets.com - Research and Markets (www.researchandmarkets.com/research/ce5d3f/demise_of_american) has announced the addition of the "Demise of American Home PCs Profile Report" report to their offering.

The Demise of American Home PCs Profile Report examines American technology users to give you the facts that you need to understand what they do with their old technology products.

Now a single report gathers

summary results from a large representative sample of over 9,000 households on the disposition of previously-owned technology owned products. We ask households key questions so you can see precise and actual information on their attitudes, usage, what they're buying and planning to buy. No speculations or predictions, just valid information.

The Demise of American Home PCs Profile Report is built on the strength of Technology User Profile, conducted continuously since 1983 and providing a rich, comprehensive examination of the key aspects of technology use across the complete spectrum of environments and consumers. For the Demise of American Home PCs Profile Report, our experienced team draws on the latest survey results to select the key research you need for a high level, yet detailed look at technology purchases, usage, plans, and previous ownership patterns.

Using this report will give you the confidence of solid and meaningful research, drawn from a current and complete range of real world users. Be sure that it's the most effective way to get the kind of analysis you need, concise and focused.

In the Demise of American Home PCs Profile Report, you will find details on technology product and service usage, buying habits, demographics and market size. You will be able to gain insight to key questions such as:

-How much recycling is actually happening? Is recycling only among certain segments?

-Which tech products are being replaced and at what rate?

-What are the characteristics of the most-avid and least-avid recyclers, donors, and those who just toss their old equipment in the trash?

Answers to these questions and more are available in the Technology User Profile -- Demise of American Home PCs Profile Report. View findings by both total U.S. market and by market segments. Each finding is presented in table form. The complete, 150+ page report available electronically.

Companies Mentioned:

- Apple

- Dell

- Gateway

- Microsoft

- eBay

For more information visit www.researchandmarkets.com/research/ce5d3f/demise_of_american

Research and Markets
Laura Wood
Senior Manager
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