2010-03-08 18:09:22 -

Research and Markets ( www.researchandmarkets.com/research/b5a296/computer_and_softw : ) has announced the addition of the " Computer and Software Stores : " report to their offering.

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the "heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.

Executive Summary


Brief Excerpt from Industry Overview Chapter.

The US computer and software store (computer store) industry includes about 10,000 stores with combined annual revenue of almost $20 billion.

No major companies dominate the industry, which includes video game stores.

COMPETITIVE LANDSCAPE

Business growth, personal income, and technological innovation drive demand. The profitability of individual companies depends on effective merchandising, competitive pricing, and reliable service. Large companies have advantages in purchasing, distribution, and marketing.

Small companies can compete effectively by serving a local market, offering unique products, or providing superior customer service.

The primary competitors for computer stores are consumer electronics stores and Internet and catalog retailers. Computer stores also compete with office supply stores, computer and peripheral manufacturers and distributors, value-added resellers, mass merchandisers, and warehouse clubs.

PRODUCTS, OPERATIONS & TECHNOLOGY


Major products sold by computer stores are computers and peripherals (65 percent of revenue); software (20 percent); parts, repair, and installation services (7 percent); and video recorders, cameras, and electronic game devices (5 percent). Other products include audio equipment, office equipment, and used or refurbished equipment.

Companies may also offer technical support and training classes. Some retailers custom-build PC systems.

The industry consists mainly of national and regional chains, along with independent retailers. Both chains and independent retailers may offer a superstore format, which can exceed 25,000 square feet. Specialized computer retailers, like video game stores, can range between 1,200 and 1,600 square feet.



Key Topics Covered:

- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends AND Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms


For more information visit www.researchandmarkets.com/research/b5a296/computer_and_softw :

Source: First Research





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