2008-12-05 10:26:00 -
Research and Markets (www.researchandmarkets.com/research/01fde4/coffeeheaven_case) has announced the addition of the "Coffeeheaven Case Study: Growing Brand Share in the Nascent Central and Eastern European Coffee Market" company profile to their offering.
This report on Coffeeheaven forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how the leading coffee shop chain in the Eastern European market is capitalizing on the growth potential of the market.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
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Capitalize on the knowledge of experienced companies when entering a new niche or market
ANALYSIS
- Central and Eastern Europe is an untapped market in coffee retail
- The credit crunch is impacting western coffee markets
- However, the growing economies of Eastern European countries make them ideal for global coffee chains looking for new markets to target
- Coffeeheaven is the leading coffee chain in central and Eastern Europe
- The chain was created by a Brit keen to capitalize on growth potential in European coffee markets
- Coffeeheaven is credited for introducing western style coffee shops to Eastern Europe
- The company has expanded into many East European markets
- Company sales have grown strongly as the company plans further expansion
- Coffeeheaven faces numerous challenges in the future
- Global coffee chains could take market share away from Coffeeheaven, particularly in new markets where the company is less established
- Rising wages in the region could impact on Coffeeheavens profitability
- Rumors of a possible takeover of Coffeeheaven by a large chain abound
For more information visit
www.researchandmarkets.com/research/01fde4/coffeeheaven_case
Source: Datamonitor
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
