2009-11-24 13:17:01 -

Research and Markets ( www.researchandmarkets.com/research/9fa53f/assessing_the_impa : ) has announced the addition of the " Assessing the Impact of SIM-only Service Propositions : " report to their offering.

SIM-only deals are now an established part of the overall mobile market and they may represent good value for money to customers, though they make operator charges more transparent by allowing customers to compare SIM-only contracts with prepay and standard postpay options. The UK has seen the most intensive activity in this area and the strength of competition in this market has resulted in all the main operators offering very good deals with inclusive minutes and other bundled features (e.g. internet browsing) at rates that have attracted many customers. Players in many

other markets have been less open to SIM-only propositions and are currently only offering deals with contract commitments that are similar to those with an inclusive handset.

Ultimately, competition, even if it comes from outside the ranks of MNOs (e.g. from MVNOs) will tend to recreate the UK market situation in other markets. The more competitive the nature of the market, the faster the full impact of SIM-only will have to be dealt with. This report details the current state of play with regard to SIM-only offers in markets in Europe and beyond and analyses the impact of those offers on the revenues and KPIs of the operators, concluding with recommendations to MNOs to ensure they achieve maximum benefit from the stimulus that SIM-only can deliver while avoiding the pitfalls implicit in this approach.


Key Topics Covered:

Overview


Introduction



- Background to the Report
- Report Content
- Currency and Conversions


SIM-only Approach & Propositions


- Introduction
- Differentiation Summary by Country


The SIM-only Market


- Positioning SIM-only
- Impact of SIM-only Offers
- Implications of SIM-only Growth


Recommendations



- Appendix - SIM-only Plan Structure Descriptions
- Australia - Optus
- Australia - Telstra
- Australia - 3
- Australia - Virgin Mobile
- Australia - Vodafone
- France - Bouygues Telecom
- France - Coriolis
- France - Orange
- France - SFR
- France - Simplicime
- France - Virgin Mobile
- Germany - Congstar
- Germany - O2
- Germany - Simyo
- Germany - T-Mobile
- Germany - Vodafone
- Ireland - Meteor
- Ireland - O2
- Ireland - 3
- Ireland - Vodafone
- Italy - 3
- Italy - TIM
- Italy - Vodafone
- Italy - Wind
- Poland - ERA
- Poland - Orange
- Poland - Play
- Portugal - Optimus
- Portugal - TMN
- Portugal - Vodafone
- Spain - Orange
- Spain - TME
- Spain - Vodafone
- Spain - Yoigo
- UK - O2
- UK - Orange
- UK - T-Mobile
- UK - T-Mobile (Continued)
- UK - Virgin Mobile
- UK - Vodafone

Companies Mentioned.

- Optus
- Telstra
- 3
- Virgin Mobile
- Vodafone
- Bouygues Telecom
- Coriolis
- Orange
- SFR
- Simplicime
- Congstar
- O2
- Simyo
- T-Mobile
- Meteor
- TIM
- Wind
- ERA
- Play
- Optims
- Yoigo


For more information visit www.researchandmarkets.com/research/9fa53f/assessing_the_impa :



Research and MarketsLaura Wood, Senior Manager, press@researchandmarkets.com : mailto:press@researchandmarkets.com U.S.

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