2008-11-10 06:15:02 -

- Research and Markets (www.researchandmarkets.com/research/521056/dunkin_donuts_case) has announced the addition of the "Dunkin Donuts Case Study: Refocusing the Quick Serve Strategy onto Coffee" company profile to their offering.

This report on Dunkin Donuts forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It focuses on how the US foodservice

provider has shifted its focus away from food and onto the potentially lucrative coffee market.

Key reasons to purchase this title

-- Gain insight into the methods used by important industry players to give them a competitive edge

-- Identify specific areas for operational improvements

-- Capitalize on the knowledge of experienced companies when entering a new niche or market

Key Topics Covered:

-- Analysis

-- Dunkin views coffee-based drinks as a major driver in its new strategy to compete effectively with chained coffee shops and growing health concerns

-- Dunkin aims to attract new consumers with a range of premium coffees

-- The company is keen on retaining its core consumer base, emphasizing its heritage as a key selling point

-- The company's heritage is an important marketing tool

-- Dunkin researches the Starbucks phenomenon

-- Dunkin plans an aggressive retail expansion across the US and abroad

-- Packaged coffee brings yet another opportunity for building new brand equity

-- The company recently introduced packaged coffee in US supermarkets

-- List of Tables

-- List of Figures

For more information visit www.researchandmarkets.com/research/521056/dunkin_donuts_case

Source: Datamonitor

Research and Markets
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