2013-03-13 14:01:52 -
MIAMI and LONDON, March 13, 2013 - Reevoo, the cloud-based social business
solutions provider, is now offering businesses the ability to maximize sales and
marketing effectiveness by bringing the authentic voice of the customer into
multi-channel activities, marketing campaigns and new product launches with
Reevoo Everywhere.
When incorporated into a website, opinions from verified customers are proven to
boost consumer engagement, conversion rates, sales and bookings. Reevoo
Everywhere extends the benefits of trusted reviews and ratings beyond the
website and into the offline world, helping marketers create a consistent and
seamless shopping experience across multiple
channels and touchpoints.
Inserting reviews into all different marketing and sales activities helps brands
make messages aimed at customers and prospects more compelling and relevant,
resulting in targeted campaigns that lead to increased impact and sales.
To respond to different business needs and help companies leverage the value of
ratings and reviews across online and offline campaigns, Reevoo Everywhere has
been designed around three key use cases:
1. Omni-channel commerce
Consumers expect a cross-channel experience encompassing the web, catalogues,
mobile devices, kiosks and franchises. Reevoo Everywhere helps brands deliver a
consistent experience to omni-channel shoppers. Ratings and reviews can be
published in a catalogue, taken into the store and placed directly on the
shelves or delivered wirelessly to any device. From NFC (Near-Field-
Communication) to QR (Quick-Response) code tagging, Reevoo Everywhere supports a
complete range of mobile solutions, delivering a tailored mobile-optimized
experience.
Kris Abbott, e-commerce manager at Alfresco comments: "Printed brochures are a
valuable marketing vehicle and often customers use them to gain inspiration,
prior to going online for further research. Incorporating Reevoo's ratings and
reviews into both the brochure and website naturally complements the customer
journey by helping travellers identify their next holiday destination."
2. Marketing campaigns
Reevoo Everywhere integrates with different media placements, from printed
advertising to TV commercials to online advertising (banner ads, rich media ads,
text ads) on major publishing sites, to ad networks, re-targeting platforms and
Google AdWords. Reevoo Everywhere enhances the performance of a marketing
campaign with compelling messages charged with true emotion and earnest advocacy
from real purchasers.
John Bach, head of customer communications at KIA Motors UK, comments: "Our
latest ad campaign focuses on the KIA range but also on the accolades - the
ratings and reviews that we received. This encourages people to go online to
read these reviews. The reason behind the emphasis on the reviews and
recommendations is the credibility that it gives us as an organization. The web
traffic that we've generated to the review section of our website has been
huge."
3. New product launches
Reevoo Everywhere fast-tracks opinion collection for new products to provide
verified consumer reviews right on launch day. These honest opinions, collected
through a video interview, a written review or both, maximize sales for new
products when margins are highest but buying confidence lowest. Additionally,
video testimonials bring products to life adding personality and further
credibility to written reviews.
Daniel Kennedy, digital services manager, EANZ at Stanley Black & Decker says:
"The early customer advocacy that Reevoo Everywhere makes possible for new
product launches is of real benefit to us. When we launched a new multi-tool we
wanted to reassure consumers that, although the new device combines numerous
individual tools it still performs at the level that our customers have come to
expect. Reevoo Everywhere helped us to raise confidence since day one."
Steve Hurn, CEO at Reevoo, comments: "Reevoo Everywhere demonstrates a new
milestone in our offering. Not only does it help brands leverage the power of
consumer opinions from verified customers beyond the website, but it also
bridges the gap between different channels and between the online and offline
worlds. Several of our clients have already experienced the benefits of Reevoo
Everywhere and we are happy to deliver it now on a global scale."
- ENDS -
Media contacts:
Christa Conte, Hotwire PR on behalf of Reevoo
+1 646 738 8962
christa.conte@hotwirepr.com
About Reevoo
Conversations about your brand are already taking place, shaping consumer
opinions. Reevoo (www.reevoo.com) enables you to drive those conversations so
you can attract, engage and retain more customers. Validated "Ready for IBM
Retail Industry Framework", our social business suite provides reviews,
recommendations and solutions that have an immediate impact on your bottom line,
and turn feedback into insights that can guide your business.
More than 750,000,000 Reevoo-collected reviews and conversations are used every
month across 90 countries. Founded in 2005, Reevoo has pioneered a unique social
business model that continues to deliver far better results than the industry
standard for brands including Acer, Dixons Retail, Ford Retail, Black & Decker,
KIA, Kuoni, Lexus, Orange, and Sony.
Reevoo is headquartered in London with offices in EMEA, US and Australia.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Reevoo Ltd. via Thomson Reuters ONE
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