2008-02-05 17:54:53 -

www.drinkredux.com - Clever Communications Mika Kelly, 408-693-0176 mika@clevercomm.com Due to great consumer demand, Redux Beverages today announced that its world-famous energy drink Cocaine has been re-launched and is now available at retail locations across the country as well as online at www.drinkcocaine.com. Redux Beverages had voluntarily pulled the Cocaine product from shelves

and renamed it in June of 2007 due to FDA concerns about the product's marketing tagline. The re-launched Cocaine energy drink ingredients and flavor remain the same as the original and popular energy drink.

"Retailers and consumers alike were begging us to get the drink back on the shelves," said Redux Founder, Jamey Kirby. "Since the FDA warning letter last April we have been working closely with them to adjust the marketing of the drink and now the rebellious and fun Cocaine brand is out of rehab and back on shelves."

The re-launched Cocaine energy drink comes in a red 8.4 ounce can and will be available in several markets across the United States as well as in Europe. Cocaine is available in three flavors: Original, Cut and Free. The Original version is a Red, cinnamon-based energy drink that packs three and a half times the amount of caffeine of its leading competitor (280 milligrams). Other ingredients include: 750 milligrams of taurine, 100 milligrams of inositol, B vitamins, 50 milligrams of L-Carnitine, 250 milligrams of D-Ribose, and 25 milligrams of guarana. The Cut version of Cocaine has the cinnamon-flavor removed, while the Free version is sugar-free.

In celebration of the re-launch, Redux Beverages has also introduced a social network web site dedicated to the Cocaine drink. At www.drinkcocaine.com/social fans can upload user created content, communicate with other people who love cocaine energy drink, view videos and blogs and more. In addition, the site will be home to all contests and giveaways for the product, including its first special package for Valentine's Day.

For more information and to order the drink visit www.drinkcocaine.com/.

About Redux Beverages

Redux Beverages LTD, founded in 2006, manufactures one of the three most-talked about energy drinks on the market (others include Red Bull and Rockstar). In 2007, Redux voluntarily chose to rename its Cocaine energy drink due to FDA regulations. In an innovative move, Redux literally gave naming rights to the user by producing a nameless can featuring a customizable white "billboard" for consumers to write in whatever they wanted. Redux has also recently added Brawndo (the fictional drink in the cult-hit Mike Judge comedy, "Idiocracy") to its product lineup and is working on new product lines, promising to be equally as innovative, which will be announced soon. For more information visit www.drinkredux.com.

The Popular Beverage Is Back on Shelves Across the Nation