2013-04-29 12:39:31 - Redditch-based multichannel contact centre KMB Telemarketing has re-branded its business and set-up a new website to promote its services.
Established multichannel contact centre KMB Telemarketing Limited based in Redditch is looking to make an impact on companies in the Midlands and the UK with new branding and a new website promoting their services as KMB.
In the ever changing environment of the internet and the need for a brand new skill set for digital marketing and nurturing leads created on the internet, KMB have found that their clients still need to make a face to face appointment to close the business.
K.M.B Telemarketing Ltd has announced that the brand will be under the name of KMB.
The brand aims to bring together telemarketing, lead generation, appointment setting, data profiling and acquisition as well as modern marketing services, social media marketing, CRM,
content marketing and lead nurturing to create customers for our clients.
KMB clients include Aldermore Bank, Volkswagen Group Leasing, St Gobain, G4S, Pearson and RM Education.
Jacqui Crawley, Managing Director, commented: “Over the past year, the business has undergone a number of changes, including the acquisition of new talent into the business development and content management team and the management structure to accommodate the new services on offer. Throughout this time, we’ve been working together much more closely to define our product offering to both existing and new clients”
“Our rebranding to KMB formally marks this evolution, and the beginning of a fresh chapter in the company’s history. Whilst there are a number of reasons behind our name change, we’re thrilled all to be part of the same family with a name that is uniquely ours.”
Why is the telephone call so important in the new age of digital marketing? One of our associates researched this across their clients and his results show that 67% continue to invest in traditional telemarketing activity which delivers an average of £76,000 per deal as opposed to online transactions averaging £1,200. Despite this fact the infatuation with the latest trend in social media and digital advertising marketing channels is causing budgets to shift and struggling to find a return on this investment.
It is for this reason KMB have established themselves as a marketing company that can truly deliver on your social marketing investment by nurturing those hard earned leads through to a fully qualified prospect, and book you in for the face to face appointment to close the sale.