2009-12-01 15:04:53 -

RedBrick Health : , the Health Earnings SM company, today announced six more major employers have adopted the company’s Health Earnings System. These new clients -- including Brookdale Senior Living : , Conseco : , Hess Corporation : , International Paper : and The Scotts Miracle-Gro Company :

-- represent a combined addition of more than 60,000 eligible members across all 50 states. Each client is in various stages of implementing all or key components of RedBrick’s second-generation Health Earnings System.

RedBrick’s Health Earnings System : is the industry’s first fully integrated platform for creating financial alignment between employers and employees around containing health care costs, while enabling both parties to benefit from improved health and productivity.

These six new signings expand RedBrick Health’s client base of large, self-insured employers, and signal the rapidly growing adoption of the company’s Health Earnings System. As the United States continues to wrestle with the health care cost crisis, RedBrick Health and its clients are taking their own positive steps to find fresh ways to keep health care costs in check and empower employees to benefit financially from taking greater accountability over their health care behaviors and preventative practices.

New Client Perspectives


The Scotts Miracle-Gro Company: Denise Stump, Executive Vice President, Global Human Resources“Our culture supports and promotes individual accountability, which makes RedBrick Health and its innovative approach to health and wellbeing a welcome addition to our organization. We plan to leverage RedBrick’s programs, including its unique approach to using financial rewards, to drive behavior change.
Just as important, we are eager to get started with RedBrick Health so that our associates and their families can see their healthy behaviors have a positive impact on our health care cost trends in the years to come.”

Conseco: Grace Brothers, Vice President of Benefits“RedBrick Health appeals to everyone’s sense of fairness. We can now directly link the cost of employees’ health care benefits to an individual’s decision to engage in healthy behaviors within their control. We’re not forcing anyone to change his or her behavior. Instead, we’re simply saying the cost of coverage should be responsibly aligned with personal health choices. We look forward to helping our employees reap the personal and financial benefits of healthy behaviors through RedBrick’s health resources and tools.”


Brookdale Senior Living: Mark Mielenz, Senior Director of Benefits“This new offering gives our associates better tools, support, and programs for them to make a difference in their personal health and finances.

RedBrick’s Health Earnings System provides an experience that is truly tailored to the individual, and is all connected to the underlying finance of health care. Health Earnings is a win-win for both Brookdale and our associates as we all look to control rising health care costs and commit to live healthier lifestyles.”

Second-Generation Health Earnings System Features

For clients adopting the entire RedBrick Health Earnings System, features include.

- Highly configurable and complete system for administering health management initiatives, including Health Earnings administration and a personal Health Earnings Account for each employee and eligible family member.


- Next-generation, interactive health assessment and biometric health screening(s).


- Intelligent Engagement Engine™ that combines claims history, assessment data and available resources to tailor health improvement recommendations for each employee; recommendations directly tied to an employee’s Health Earnings potential.


- Personalized lifestyle and health management programs, with digital and telephonic coaching options, as well as optional health advocacy services.


- Interactive tracking and social networking options, including online team challenges that are fun, engaging and spread a culture of health care accountability.

RedBrick Health Perspective


RedBrick Health: Kyle Rolfing, Chief Executive Officer“Our second-generation Health Earnings System delivers a brand new kind of platform that, from day one, positively engages employees while giving both employer and employee improved control over health care costs.
Employers are tired of the same old, one-size-fits-all wellness programs that do not align with specific company objectives and often suffer from low employee trust and anemic engagement.

“In contrast, RedBrick Health offers comprehensive and customized solutions for all employees and dependents. Employers also benefit from our unified approach that consolidates vendors and health programs and dramatically simplifies program administration. We keep hearing the same anecdotes from prospects and clients: RedBrick Health harmonizes well with worksite culture, uses data to drive personalized choices, and offers rewards and one-to-one support for employees every step of the way -- all of which translates into high engagement and sustained results. When cost and good health are aligned, everyone wins.”


About RedBrick HealthRedBrick Health works with large, self-insured employers and their employees, as well as progressive health plans, to create healthier, more productive workforces. RedBrick Health provides its clients and partners a fully integrated Health Earnings SM System : that replaces or turns around the performance of traditional health and wellness programs. RedBrick’s Health Earnings System links individual health financing with personalized health programs and advocacy services. As a result, employers can fairly and responsibly limit their financial health liability through increased employee accountability; employees can actively engage in healthy behaviors and earn all the rewards of better health, including lower insurance premiums. The company was founded in 2006 and is headquartered in Minneapolis. For more information, visit www.redbrickhealth.com : .


Tags: RedBrick Health, Health Earnings, Health Earnings System, Brookdale Senior Living, Conseco, Hess Corporation, International Paper, The Scotts Miracle-Gro Company, employee benefits, health care benefits, wellness, prevention, employee wellness, wellness incentives, health care financing, health care reform, Grace Brothers, Mark Mielenz, Denise Stump, Kyle Rolfing, Minneapolis

Haberman (for RedBrick Health)Jon Zurbey, 612-372-6446 jon@modernstorytellers.com : mailto:jon@modernstorytellers.com