2010-08-25 01:17:46 - Fast Market Research recommends "Watches - Japan" from Euromonitor International, now available

The market for watches in Japan during the review period was shaped by four main factors. First, the demand for premium quality watches was sustained, despite the entry of price-competitive brands as a result of lower-cost imports. Second, there was a surge in sales of colourful watches to the younger generation. Third, brand loyalty continued to shape purchasing behaviour for all types of watches. Fourth, the decline in sales of locally made watches because of the tightening of market...

Euromonitor International's Watchesin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies,

the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Mechanical, Quartz Analogue, Quartz Digital.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Personal Goods industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

For more information or to purchase this report, go to:
- www.fastmr.com/prod/76914_watches_japan.aspx

Report Table of Contents:

Watches in Japan
Euromonitor International
July 2010
List of Contents and Tables
Executive Summary
Japanese Personal Goods Face Challenges in 2009
Fashion Sense in Personal Goods
Economy Brands Trying To Salvage Growth
Online Stores As Emerging Channels
Projected Performance Uncertain and Manufacturers Struggling
Key Trends and Developments
Global Credit Crunch Worsens Japanese Consumer Confidence
Birth Rates Continue To Fall
the Rise of the ""frugalistas"
the Popularity of Convenience Stores
Personal Goods Market Entrenched in Fashion Trends
Market Indicators
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Hayashigo Co Ltd
Strategic Direction
Key Facts
Summary 2 Hayashigo Co Ltd: Key Facts
Summary 3 Hayashigo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Hayashigo Co Ltd: Competitive Position 2009
Kokuyo Co Ltd
Strategic Direction
Key Facts
Summary 5 Kokuyo Co Ltd: Key Facts
Summary 6 Kokuyo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Kokuyo Co Ltd: Competitive Position 2009
Kuwayama Corp
Strategic Direction
Key Facts
Summary 8 Kuwayama Corporation: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Kuwayama Corporation: Competitive Position 2009
Mitsubishi Pencil Co Ltd
Strategic Direction
Key Facts
Summary 10 Mitsubishi Pencil Co Ltd: Key Facts
Summary 11 Mitsubishi Pencil Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Mitsubishi Pencil Co Ltd: Competitive Position 2009
Seiko Corp
Strategic Direction
Key Facts
Summary 13 Seiko Watch Corporation: Key Facts
Summary 14 Seiko Watch Corporation: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Seiko Watch Corporation: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 16 New Product Launches 2008-2009
Category Data
Table 9 Sales of Watches by Category: Value 2004-2009
Table 10 Sales of Watches by Category: % Value Growth 2004-2009
Table 11 Sales of Watches by Type 2004-2009
Table 12 Watches Company Shares 2005-2009
Table 13 Watches Brand Shares 2006-2009
Table 14 Sales of Watches by Distribution Format: % Analysis 2004-2009
Table 15 Forecast Sales of Watches by Category: Value 2009-2014
Table 16 Forecast Sales of Watches by Category: % Value Growth 2009-2014

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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