2011-08-26 05:50:17 - Recently published research from Euromonitor International, "Vitamins and Dietary Supplements - Colombia", is now available at Fast Market Research

Companies were very active in 2010 in doing campaigns favouring better nutrition as was the case of Pfizer, which started a campaign called "Nutricion contigo" (Nutrition with you) to encourage the improvement in the nutrition of kids aged between zero and five years. This group gives advice, has a Facebook group and gives parents access to direct contact with health professionals who answer questions they might have regarding these issues. Some institutions launched similar campaigns, as was...

Euromonitor International's Vitamins and Dietary Supplements in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015

illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
- www.fastmr.com/prod/146292_vitamins_and_dietary_supplements_colo ..


Why buy this report?

* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Vitamins and Dietary Supplements in Colombia
Euromonitor International
March 2011
List of Contents and Tables
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Summary1 Dietary Supplements: Brand Ranking by Positioning 2010
Table 2 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010
Table 3 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010
Table 4 Dietary Supplements by Positioning 2005-2010
Table 5 Vitamins and Dietary Supplements Company Shares by Value 2006-2010
Table 6 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010
Table 7 Vitamins Brand Shares by Value 2007-2010
Table 8 Dietary Supplements Brand Shares by Value 2007-2010
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Lafrancol SA - Consumer Health - Colombia
Strategic Direction
Key Facts
Summary 1 Lafrancol SA: Key Facts
Summary 2 Lafrancol SA: Operational Indicators
Company Background
Production
Summary 3 Lafrancol SA: Production Statistics 2010
Competitive Positioning
Summary 4 Lafrancol SA: Competitive Position 2010
Omnilife Manufactura De Colombia Ltda - Consumer Health - Colombia
Strategic Direction
Key Facts
Summary 5 Omnilife Manufactura de Colombia Ltda: Key Facts
Summary 6 Omnilife Manufactura de Colombia Ltda: Operational Indicators
Company Background
Production
Summary 7 Omnilife Manufactura de Colombia Ltda: Production Statistics 2010
Competitive Positioning
Summary 8 Omnilife Manufactura de Colombia Ltda: Competitive Position 2010
Tecnoquimicas SA - Consumer Health - Colombia
Strategic Direction
Key Facts
Summary 9 Tecnoquimicas SA: Key Facts
Summary 10 Tecnoquimicas SA: Operational Indicators
Company Background
Production
Summary 11 Tecnoquimicas SA: Production Statistics 2011
Competitive Positioning
Summary 12 Summary Tecnoquimicas SA: Competitive Position 2010
Executive Summary
Decreasing Rate of Growth of Consumer Health Value Sales As Generics Gain Share
Ageing of Colombians, A Key Healthcare Products Sales Driver
GlaxoSmithKline De Colombia Continues Leading Sales of Consumer Health
Droguerias Cafam Expands Thanks To Its Alliance With Almacenes exito
Need of New Products To Drive Growth in Forecast Period
Key Trends and Developments
Pseudoephedrine- and Ephedrine-based Medications Banned in 2010
Pain Remains A Main Concern for Colombians
Ageing of the Population
Generics Continue Being Successfully Produced and Sold by Domestic Laboratories
Self-medication Remains An Extensive Practice in Colombia
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2005-2010
Table 12 Life Expectancy at Birth 2005-2010
Market Data
Table 13 Sales of Consumer Health by Category: Value 2005-2010
Table 14 Sales of Consumer Health by Category: % Value Growth 2005-2010
Table 15 Consumer Health Company Shares by Value 2006-2010
Table 16 Consumer Health Brand Shares by Value 2007-2010
Table 17 Penetration of Private Label by Category 2005-2010
Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Consumer Health by Category: Value 2010-2015
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
Delisting Or De-reimbursement
Advertising
Packaging and Labelling
Distribution
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Summary 13 Research Sources

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