2012-01-18 03:01:36 - New Healthcare market report from Euromonitor International: "Health and Wellness in Austria"

Austria's economy has recovered from the recession in 2008 and 2009. The country's real GDP increased by 2% in 2010. The improved economic situation has relieved consumers from the prevailing uncertainty in the country. The economic development has had a positive effect on health and wellness food and beverages sales. Overall, health and wellness products are seeing good sales and a substantial increase was recorded within many product areas in 2010.

Euromonitor International's Health and Wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2007-2011, allowing you to compare health and wellness categories with each other or in the context of

the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/320784_health_and_wellness_in_austria.aspx


Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

HEALTH AND WELLNESS IN AUSTRIA
Euromonitor International
January 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Recovery Boost Sales
Organic Products Show Dynamic Performance
Modest Growth for Naturally Healthy Products
Supermarkets/hypermarkets Leading Distribution Channel
Strong Growth Expected
Key Trends and Developments
Economic Recovery Pushes Health and Wellness Sales in 2010
Distribution of Health and Wellness Food and Beverages Expanding
Private Label Still Strong Within Health and Wellness
Ageing Population To Boost Health and Wellness Trend
Multiple Health and Wellness Characteristics Emerging in Maturing Categories
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
EU Legislation
Sources
Summary 1 Research Sources
Dr Schar GmbH in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 2 Dr. Schar GmbH: Key Facts
Summary 3 Dr. Schar GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Dr. Schar GmbH: Competitive Position 2010
Niederosterreichische Milch Holding AG in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 5 Niederosterreichische Milch Holding AG: Key Facts
Summary 6 Niederosterreichische Milch Holding AG: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Niederosterreichische Milch Holding AG: Competitive Position 2010
Rauch Fruchtsafte GmbH in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 8 Rauch Fruchtsafte GmbH: Key Facts
Summary 9 Rauch Fruchtsafte GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Rauch Fruchtsafte GmbH: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 BFY Packaged Food Company Shares 2006-2010

Full Table of Contents is available at:
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