2008-07-24 00:17:01 -
www.dfwama.com - The DFW American Marketing Association (DFW AMA) announces that Liz Cahill, VP of Marketing and Communications, Lee Jeans/VF Corporation, will present "Finding a Fit with Web 2.0: How Lee Jeans Took a Traditional Cause Campaign Local."
Cahill is credited with overseeing the recent launch of a masterbrand marketing communications strategy, which included expanding Lee
Jeans' 12-year consumer outreach campaign into the latest new media space - social networking. The consumer communications she has led a team in creating have a renewed focus on the key attribute of all Lee Jeans products--fit, and the latest campaign is aptly named, "Get what fits."
In 2007, Cahill was instrumental in the success of Lee National Denim Day. This award-winning cause marketing campaign was launched into the nontraditional space by utilizing communications with YouTube, consumer blogs, Facebook, MySpace, and customized webpages. In doing so, the brand primed its 12-year consumer outreach campaign for decades more of success.
For those interested in gaining a greater understanding of:
-- New media strategies,
-- How new media can impact your branding and marketing efforts,
-- Tangible tips for effective and successful use of social media tools,
-- And how Lee Jeans' social media efforts enhanced its brand.
Join the DFW AMA and Liz Cahill for more on this relevant topic: -0- When: Wed., August 20th, 2008 11:30 AM to 1:00 PM Where: Brookhaven Country Club 3333 Golfing Green Drive
Seating for this Executive Luncheon will be limited, please register early. To register, go to: www.dfwama.com
About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.
About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.
DFW American Marketing Association
Event Contact:
Celine Matthiessen, 214-557-2151
matthic@sbcglobal.net
or
Press Contact:
Melissa Mihelich, 214-217-7700
mmihelich@zoom7.com 
