2014-03-25 14:30:35 - Security First Insurance has seen immediate positive results
Real Time Content, Inc. (RTC), a world leader in personalised and interactive online video experiences, has launched a unique, interactive video billing and statement solution for service providers in industries ranging from insurance to financial services to healthcare. After just one month, clients are already seeing exceptional results.
This innovative, high-tech solution creates personalised video content in real time and uses viewer data to ensure the most relevant information is presented. Users see the content that is most applicable to them. RTC’s software also provides clients with an analytics dashboard they can use to track, measure, and analyse user interactions. Data based on viewing activity allows companies to better understand their customers and improve the experience over time.
Security First Insurance,
a Florida-based homeowner’s insurance company, partnered with RTC in September to create an interactive, animated video for policyholders to highlight important coverage and insurance information. The video service was launched in early December. The company has sent more than 1,300 new customers a link to their very own personalised video and Security First Insurance is already seeing positive results. 30 percent of these customers have watched their entire video. 50 percent watch past the mid-stage, which means they’ve viewed important coverage information specific to their policy. See a sample policyholder video at www.realtimecontent.com/portfolio/securityfirst
“We feel it is our responsibility to ensure that our customers have a thorough understanding of their insurance coverage and the steps to take if they ever need to file a claim,” said Locke Burt, chairman and president of Security First Insurance. “Our partnership with RTC has enabled us to create a personalised, engaging, and informative experience for our customers which will help them to better understand their insurance coverage before they need to file a claim—that’s critical.”
Ian Cameron, Managing Director of Real Time Content, said, “Our technology is radically different from other ‘personalised’ video companies, as it assembles video content on demand, as directed by the user. Other solutions often have to create millions of videos in advance to be ready for viewers who choose to watch. That approach is inefficient and costly and means the videos can be outdated by the time they are viewed. But with RTC’s solution, our clients can present the latest information to their customers, and because the videos are rendered in real time, our solution is significantly more cost-effective than our competitors.”
“Viewers are also able to interact with their personalised video, allowing them to focus on what is most important to them, getting further information if they require it and – crucially – they can respond to behavior-driven promotional messages or offers within the experience. The content is always on-message, and the format is highly engaging with average viewing times in excess of 6 minutes.”
RTC’s solutions measure user response rates, interactions and feedback in real time. Clients have seen significant benefits in improved customer satisfaction and in reduced expense. The latest personalised video billing and statements solution is suited to a broad range of service providers including financial services, media and telecommunications, utilities, retail, travel and healthcare. The company offers live demonstrations of the technology in action at www.realtimecontent.com.
Note to Editors:
For more information or a high-resolution image, please contact:
Strategic PR Manager
+44 (0)1473 633123
Real Time Content Ltd
+44 (0)1473 633120
About Real Time Content
RTC is a software company offering a cloud-based service to create personalised and interactive online video experiences through the use of real time and data-driven technologies. The company empowers its clients to retain and grow relationships with their audiences by jumpstarting sales, improving service, transferring knowledge, explaining statements and entertaining audiences. RTC instantly creates and delivers unique, engaging information that is wholly relevant to each viewer.
In recent years RTC has created more than 30 million videos and has worked with companies such as Microsoft, Manchester United, Nationwide and Sony Ericsson.
RTC was a former British Telecommunications corporate technology spin-off and has been an independent business since 2008. This fast-growing company has offices in Charlotte, N.C., and Ipswich, England.
For more information, visit: www.realtimecontent.com.
About Security First Insurance
As a Florida homeowners insurance company, Security First Insurance provides homeowners, renters, condo unit owners and dwelling fire insurance to nearly 180,000 customers located throughout Florida. The company is nationally recognized for developing award-winning, innovative technology designed to improve the customer experience and streamline catastrophe response. Security First Insurance has been assigned a Financial Stability Rating (FSR) of A, exceptional, from Demotech Inc. and is strongly committed to improving Florida’s homeowners insurance market and supporting initiatives that protect residents and communities of the Sunshine State. For more information, visit: www.securityfirstflorida.com.