2013-02-13 16:06:03 -
Complete Turnkey Solution Makes Mobile Fundraising Affordable and Easy to Start and Manage for Nonprofits of Any Size; With Traditional Channels of Fundraising and Supporter Engagement in Decline, RAZ Mobile Delivers a Superior Improvement in Mobile Fundraising Versus Text-to-Give Solutions
OVERLAND PARK, KS--(Marketwire - February 13, 2013) -
RAZ Mobile™, LLC, the Silicon Prairie-based pioneer in mobile fundraising and supporter engagement, today announced the U.S. launch of its innovative new platform that helps nonprofits of any size connect directly with donors via their smartphones. With the need to go mobile becoming ever more pressing, RAZ Mobile has ushered in a new era of mobile giving by delivering a donation experience that mirrors the "one-click" type experiences consumers prefer on the Internet. RAZ Mobile gives nonprofits the ability to create a rich mobile presence that they can then share via social media and other mobile-centric promotional tools and, best of all, allow inspired donors to give through their smartphone anywhere, anytime.
Superior to the carriers' text-to-give solutions
Before the introduction of RAZ Mobile, mobile fundraising for nonprofits was essentially limited to text-to-give. However, this carrier-controlled product is only open to the largest nonprofits, nonprofits can wait months to receive their funds, and nonprofits are not able to identify the donors, thus eliminating their ability to connect with them.
Offering a vast improvement in user experience and campaign and donation management over typical text-to-give services, RAZ Mobile's solution provides a complete turnkey mobile fundraising platform that is easy for nonprofits to manage and simple for donors to access. RAZ Mobile makes mobile fundraising quick and easy for nonprofits to implement and manage, with a selection of templates, an online management dashboard and real-time reporting of results.
"With everyone relying on their smartphones for everything they do, it makes sense for nonprofits to offer their supporters a mobile-optimized presence that doesn't cost tens of thousands of dollars to create or manage," said Dale Knoop, CEO of RAZ Mobile. "Donors want to support nonprofits and they want the donation process to be simple, secure and immediate. RAZ Mobile makes donating as quick and easy as buying a song online."
"RAZ Mobile has a simple but effective platform that has made implementing a mobile site extremely easy and affordable. We are very impressed by the service and quality of RAZ Mobile and are excited to see what positive results come from our new site," said Kristi Hutchinson, CMO of Big Brothers Big Sisters of Greater Kansas City.
Reduce the reliance on direct mail
Using RAZ Mobile allows nonprofits to integrate mobile fundraising with direct mail and other communication channels, which greatly enhances any nonprofit campaign. By adding a mobile link or QR code on direct mail and other printed materials, nonprofits can take advantage of the anywhere, anytime connection to new and existing supporters while simultaneously reducing the cost of fundraising.
Over time, converting direct mail supporters to mobile supporters by using RAZ Mobile will lower fundraising costs and improve supporter engagement. This translates to more money that can be used to serve the nonprofit's recipients and more loyal supporters who are better educated about the nonprofit's mission.
"With RAZ Mobile, anyone can stay engaged with the nonprofits they love and support. They can securely donate in a few taps on their smartphone without the frustrations of pinching and swiping on a website that's slow to load because it was designed for a PC," said Knoop.
How RAZ Mobile Works
RAZ Mobile gives nonprofits the ability to create their own branded, mobile-optimized website, to share it with new and existing supporters through social media, text messaging, QR codes, email, search and more, and to accept donations from supporters with a few taps on their smartphone. RAZ Mobile's easy-to-use site-builder allows nonprofits to post news, polls, events, videos, volunteer info and more. All RAZ Mobile websites feature a prominent donate button throughout each site, enabling the ability to collect donations from supporters via their smartphones.
In about 20 seconds, supporters can securely make a donation through their smartphone to the nonprofits they love and support anytime, anywhere. 100% of every donation goes immediately to the nonprofit's existing merchant or PayPal account. Donors can then share the nonprofit's RAZ Mobile site with friends and family through social media with a simple tap on their phone, thereby reaching additional supporters through the immense power of social media.
RAZ Mobile has integrated PCI-compliant gateway processing for credit card payments and also supports donations made through PayPal. For donations made by credit card to a nonprofit's merchant account, donors can choose to have their donation information securely stored through a unique PIN, much like today's popular e-commerce services. This eliminates the need for donors to re-enter their information each time they make another contribution to the same nonprofit or any other nonprofit that uses the RAZ Mobile platform.
Pricing and Availability
RAZ Mobile is now available to nonprofit organizations located in the U.S. for $29 per month, with the cost of donation processing into a nonprofit's existing merchant account or PayPal account only 6 cents per dollar processed. This represents a 70% cost savings over the average cost of a dollar raised by legacy fundraising channels.
About RAZ Mobile
RAZ Mobile ( razmobile.com/
) allows nonprofits engaged in fundraising to quickly create a branded, content-rich mobile optimized site for more effective supporter communications and increased fundraising opportunities. RAZ Mobile's easy-to-use site-builder allows causes to post news, polls, events, videos, volunteer info and more. Site discovery and marketing tools integrate seamlessly into existing communication channels and include unique QR codes, Twitter, Facebook, email and text messaging. Most importantly, all RAZ Mobile websites feature a prominent donate button throughout each site, enabling nonprofits to collect donations from supporters via their smartphones. Every donation goes immediately to the nonprofit's existing merchant account and repeat donations can be made in seconds with a few taps on the donor's smartphone or tablet.
Disclaimer: RAZ Mobile™ is a trademark of RAZ Mobile, Inc. All other copyrights and trademarks within the release are property of the respective brands.
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