2011-06-07 15:50:55 -

Rayovac®, a worldwide leader in battery power and innovation, announced today the launch of its improved industrial website at www.rayovacindustrial.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .
The site now features an e-commerce shopping option that reflects the company’s focus on enabling professional industrial customers to have 24/7 online access to its industrial battery product offerings.

The site makes it easier for customers to purchase industrial batteries and lights that are engineered for professional use. Distributors throughout the United States can buy industrial batteries and lights direct from the manufacturer, Rayovac.

“Our intention was to design and build a unique Rayovac Industrial website that is easy to navigate, and full of product information and resources for our industrial customers,” said Kim Olson, Director, Industrial,

Government and OEM for Rayovac.

Online customers can shop at their convenience. Each must meet a minimum order quantity of $300. Exclusive product offers and promotional discounts will be available on the site, such as savings on orders of $500 or more receive free shipping, excluding Alaska and Hawaii.

The redesigned and updated website is more current and educational, and includes more information and expert product knowledge. It features easy-to-use navigation with a fresh look and feel that allows online commercial buyers to shop by product category and easily search for specific batteries and lights.

The site increases Rayovac’s ability to reach out on a larger scale and more frequently interact with business customers through easy access to social networks and communities of their choice such as Facebook and YouTube.

Another key feature is that online customers can sign up and join Rayovac Industrial’s mailing list. Once registered, each e-mail address will receive valuable e-mail notifications about future promotions and product updates.

About Spectrum Brands Holdings, Inc.


Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a diversified, global consumer products company and a leading supplier of batteries, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn & garden and home pest control products, personal insect repellents and portable lighting.

Helping to meet the needs of consumers worldwide, the Company offers a broad portfolio of market-leading and widely trusted brands including Rayovac®, Remington®, Varta®, George Foreman®, Black & Decker®, Toastmaster®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, Littermaid®, Spectracide®, Cutter®, Repel®, and Hot Shot®. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings generated net sales of $3.1 billion from continuing operations in fiscal 2010. For more information, visit www.spectrumbrands.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

About Rayovac


Rayovac is a worldwide leader in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers. From long-lasting alkaline batteries to advanced green rechargeable technology to the world’s top-selling, longest-lasting mercury free hearing aid battery, Rayovac’s state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit www.rayovac.com : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .

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RayovacChristine McCoy, 608/275-3340 christine.mccoy@rayovac.com : mailto:christine.mccoy@rayovac.com