2008-07-24 19:13:01 -
www.ratepoint.com - RatePoint, Inc. Sara Kiriakos, 781-455-1100 x108 skiriakos@ratepoint.com or Airfoil Public Relations Amber K. LaCroix, 248-304-1431 aklacroix@airfoilpr.com RatePoint, a leading provider of customer feedback and online reputation management services, today announced significant feature enhancements to its e-mail marketing services. The new features significantly strengthen the existing platform, allowing both businesses with e-mail
marketing experience and companies new to e-mail marketing to communicate more effectively with their customers, improve customer loyalty and drive repeat business.
"With e-mail marketing bundled into our customer feedback and online reputation platform, businesses can now interact with customers at every stage of the customer lifecycle - from getting a potential customer's attention, turning them into a customer, and keeping them as a loyal customer whose satisfaction impresses other customers to join the cycle," said Neal Creighton, co-founder and CEO, RatePoint.
The e-mail marketing enhancements includes the ability for businesses to easily edit content, images and links through a new "what you see is what you get" (WYSIWYG) editor that does not require knowledge of HTML coding. Images and text can be dragged and dropped into place. In addition, new e-mail templates that can be used to create over 140 different e-mail design combinations, enhanced list management capabilities and a new dashboard to easily track and report e-mail campaign metrics have also been added to improve customers' ease of use.
"We've used RatePoint for over a year and have seen tremendous improvement in customer satisfaction, as well as a significant increase in the number of new customers as a result of promoting our reviews online," said Michael Cohn, owner of 4x4 Rock Shop, an online retailer of high performance 4x4 and import parts and accessories (www.4x4rockshop.com). "With RatePoint's e-mail marketing tools it's very easy to stay connected to our customers with newsletters, special offers and promotions that help us drive more repeat business and maintain a loyal customer base."
About RatePoint, Inc.
Founded in 2006, RatePoint, Inc. offers a powerful, online reputation management and customer feedback platform for today's growing businesses. Leveraging the latest in Web 2.0 trends, web content authentication and consumer ratings systems, RatePoint, Inc. is revolutionizing the way businesses and consumers define, identify and monitor quality. RatePoint, Inc. was founded by the founders of GeoTrust and is a venture backed by Prism VentureWorks and .406 Ventures. For more information about RatePoint, Inc., please call 888.777.1636 or visit
www.ratepoint.com.
New Design Editor, Addition of 140 New Template Design Options and
Enhanced Mailing List Capabilities Make it Easier for Businesses to
Stay Connected to Customers
