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Ragus Sugars Unveils New Online Presence


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© Business Wire 2013
2013-12-16 14:30:03 -

Ragus : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Frag .. , the premium importer and manufacturer of sugar and syrup products to the food, baking, brewing and pharmaceutical industries, today unveils a new look website at www.ragus.co.uk : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. .
The site showcases the four pillars of Ragus’ business, along with its heritage and facilities.

After major investment in a new factory at the end of 2012, Ragus Sugars has designed its new website to better tell the story of a successful UK manufacturing business with the size, scale and capabilities to compete on a global stage. Ragus worked with web experts Athlon to bring its online presence up to date and in addition to the website, which is also optimised for mobile, Athlon

has also reskilled Ragus’ YouTube channel, creating a coherent online presence for the company to communicate its latest news and activities.

The site provides a more engaging and easy way to digest a range of content. The four key pillars of Ragus’ business – sourcing, manufacturing, consulting and delivering – are explored in a series of films. Two additional videos explaining Ragus’ past and present are also available. One tells the story of Ragus’ history and how a family’s passion for sugar laid the foundations for today’s business, whilst the other takes a look behind the scenes at the new factory.

Visitors to the website can learn how Ragus sources, ships and manufactures its products. The Responsibility area highlights Ragus’ support for the communities in which it operates and the Learning Zone explores the journey that cane makes from the field to production.

Ben Eastick, Director at Ragus, explained, “As one of the leading sugar producers and manufacturers, we wanted a website that not only reflected our new facility but also our standing in the industry. Our factory is impressive and we want to show it off. The website is a completely open and honest presentation of our business and everything we do, from sourcing through to manufacturing and delivery, and it is the first stage in modernising all our online communications.”


Ranzie Anthony, Creative Director at Athlon, commented, “It has been great to work with an organisation like Ragus that not only wants to modernise its brand but also takes a multi-channel approach, including the website, YouTube channel, mobile and rich branded content. The website sets a new standard in terms of corporate communications in its sector.”

“We wanted to focus on our core attributes as a sugar producer,” Eastick added. “Our website communicates our passion and gives a real feel for what we do. It’s a one-stop shop for everything you ever wanted to know about sugar. We’re also looking forward to providing online updates and using social media to further raise our profile.”

The new website can be viewed at ragus.co.uk : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Frag .. .

ENDS

For a tour of the new facility, check out the video on the home page. If you’d like to visit the factory in person, or would like an interview, high res images or more information, please get in touch: kate@brightsparkpr.co.uk : mailto:kate@brightsparkpr.co.uk or +44 (0) 7980 921961.



About Ragus

Ragus is a leading importer : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. and manufacturer : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. of sugar products based in the UK : cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww .. . It refines and produces a range of sugars and syrups – including ethical sugars and syrups – to suit all applications. The applied expertise of the Ragus Sugars team produces a diverse range of products with variations of colour, texture and taste.
Raw materials are sourced from certified suppliers, cane sugar from African, Caribbean and Pacific countries and beet sugar from within the European Union. Manufacturing processes are certified to BRC and ISO9001 and all products are backed by world-class service levels.

" title="http://cts.businesswire.com/ct/CT?id=bwnews&sty=20131216005690r1&sid=16929&distro=ftp\"/>" target="_blank" rel="nofollow">cts.businesswire.com/ct/CT?id=bwnews&sty=20131216005690r1&am ..

Ragus Specialists in SugarsBen EastickMarketing Director+44

(0) 1753 215413orBrightspark PRKate Gordon+44

(0) 7980 921961 kate@brightsparkpr.co.uk : mailto:kate@brightsparkpr.co.uk


Author:
Hossam Abdel-Kader
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