2008-06-10 23:58:33 -

info.ea.com/ - Electronic Arts Inc. Katherine Coulthart, 407-386-4812 Sr. Publicist kcoulthart@ea.com Tyrone Miller, 407-386-4905 Sr. PR Manager tmiller@ea.com Electronic Arts Inc. (NASDAQ:ERTS) announced today that NASCAR(R) 09 has shipped and will be available in retail stores across North America starting June 11. NASCAR 09 features highly adaptable gameplay that fits players of all

levels and gives gamers access to the emotion of NASCAR more than ever. The game also has in-game customization tools that create endless opportunities for player's personalization of their cars.

Right out of the box, four-time NASCAR Sprint Cup Champion Jeff Gordon will guide gamers through the game's major features and advise them throughout their in-game career. NASCAR 09 also features two distinct driving models, normal and pro, which allow the casual gamer or NASCAR experts alike to jump in and enjoy the ultimate NASCAR racing experience.

NASCAR 09 has also revved up in-game personalization with the all-new Paint Booth customization tool. With Paint Booth, gamers now have the ability to completely customize their car from start to finish by using a car customization template that's available online at EA SPORTS World (easportsworld.com), an online extension of the EA SPORTS gaming experience that allows fans to connect, share and compete as part of the world's leading sports gaming community. On easportsworld.com, fans can talk about and share their in-game experiences on the internet by comparing their game performance via leaderboards, track in-game accomplishments and statistics, as well as upload videos and screenshots of their favorite in-game highlights.

NASCAR 09 is available on the PlayStation(R)2 and PLAYSTATION(R)3 computer entertainment systems and Xbox 360(TM) video game and entertainment system from Microsoft and is rated E by the ESRB has an MSRP of $59.99 for the Xbox 360, PLAYSTATION 3 and $39.99 for the PlayStation 2. For more information, log on to the game's website at www.easportsracing.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks ore registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NASCAR(R) is a registered trademark of the National Association for Stock Car Auto Racing, Inc. "PlayStation" and "PLAYSTATION" are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

Race YOUR Way in NASCAR 09, Available in Stores