2014-02-11 08:43:48 - Quick Response Codes Provide Businesses A New Way To Attract Audiences
SEATTLE, Washington (February 10, 2014) – The Quick Response (QR) Code is designed to promote the sharing of information in a way no other code matrix has before. With the help of easy-to-use scanning technology, the QR Code quickly and effortlessly transforms an indecipherable hieroglyph into useful data or link. Whether the motive for a code’s creation is to promote a business, provide additional information, or even creatively enhance an experience, the opportunities this technology offers are prolific.
A central goal of the QR Code is to promote the accessibility of information. The code invites potential customers to engage and actively discover more about what your company has to offer. The multifaceted nature of the QR Code allows it to
be placed on almost anything: business cards, signs, promotional accessories, etc. The code alone means nothing to the naked eye. But once rendered by the scanning technology on the viewer’s Smartphone, the curtain is pulled away, revealing what the code originally conceived. This is much like an emailed newsletter, a pamphlet, or billboard, but instead of telling the audience where to find your business’s information, you are showing them directly to the source on their own device.
The QR Code’s predecessor is the barcode. The barcode is only capable of storing information horizontally across its matrix format. QR Codes were invented to allow for information to be encrypted both horizontally and vertically, resulting in maximum data opportunities. Now, even the most intricate website URLs can be encoded, providing a unique platform to expand your advertising tactics and maximize the amount of data shared. The greatest benefit of this is ultimately the price tag: an advertisement campaign that runs a QR code has the opportunity to do alterations to the information behind the scenes without reprinting. All that must be done is a quick and easy change to the destination of the code’s link, and your update has been received!
Like the QR Code, Gage Design wants to maximize your opportunities as a successful business. We want to work with you to creatively and efficiently find ways to expand customer outreach. We believe in thought provoking and bold visual-communications and together we can take your company’s advertising campaigns to the next level.