2014-08-14 08:21:38 - Mumbai, August 14th 2014: Prominent Asian direct selling company QNET has become the official direct selling partner of Manchester City Football Club (MCFC) with the sponsorship set to kick-off several branding benefits and CSR partnerships. The three year partnership with the 2013/2014 Barclays Premier League champions was announced by QNET at the Etihad Stadium in Manchester alongside Jesus Navas, Edin Dzeko and Stevan Jovetic.
QNET is Manchester City Football Club’s Official Direct Selling Partner
QNET to benefit from strong brand presence at Manchester’s Etihad Stadium, City’s digital platforms, and global fan engagement opportunities
The partnership marks another major involvement in sports by QNET, a young player in an industry dominated by larger direct selling giants. QNET had embarked on several sports sponsorship in the past, the major one being its partnership with the Marussia F1 Team.
This venture provides another strategic platform for QNET to further elevate its brand and achieve greater reach to its Independent Representatives (IRs) and consumers worldwide.
JR Mayer, Managing Director of QNET, said the partnership synergizes well with both QNET and Manchester City’s values and stories.“We are absolutely thrilled with this partnership with Manchester City. Indeed, this is a timely and significant relationship between two brands, which are keen in taking on any challenges for the taste of success. Manchester City started from a humble beginning as a community club, just as QNET did with a small group of friends. Manchester City FC rose to prominence after years of hard work and effort. Similarly, QNET has overcomevarious challenges to make its mark in the industry. More importantly, Manchester City’s focus on giving back to the community through football finds resonance with QNET’s philosophy of RYTHM which is “Raise Yourself To Help Mankind,” noted Mayer.
Tom Glick, Chief Business Officer for Manchester City said, “QNET’s grass roots philosophy of empowering ordinary people around the world to start their own business and succeed has been the key to their rapid growth, which now extends to over 100 countries worldwide. We are delighted to be working with QNET in a partnership that presents both parties with exciting opportunities to collaborate through football across the world and continues our exciting growth across Asia.”
Among the benefits QNET stands to gain include strong brand presence at the Etihad Stadium and on digital platforms, together with the launch of several fan engagement opportunities targeting City supporters around the world. The partnership goes beyond branding benefits, as QNET works closely together in many initiatives, including CSR activities through its RYTHM Foundation and lifting football standards in Asia through coaching clinics and training opportunities.In addition to this, the company endeavorsto engage and interact with the various communities it comes into contact witharound the world, particularly with its initiatives to ‘Touch A Billion Hearts’.
“We hope that the club will continue to show the same determination and energy in achieving the best results in every fixture, just as we strive diligently with our very own effort and tenacity in being one of the world’s prominent direct selling companies. We look forward to a fruitful partnership and a fantastic 2014/2015 season with Manchester City FC,” addedMayer.
Through this partnership QNET customers and distributers will have access to a series of Manchester City money-can’t buy experiences such as player meet and greets. In addition QNET will host match viewing parties for its distributers and Independent representatives (IRs) in different cities in India and worldwide where they will be invited to watch the match on big screens and enjoy exclusive ManCity merchandise.