2013-08-21 19:45:23 - Just as Swiss watches have a well-deserved reputation for precision, the top Swiss banking websites in our quarterly review have maintained an excellent performance.
Having a website that works well is essential to maintain an organisation’s reputation and provide a great user experience for clients, would-be clients and all other interest groups. Maintaining an efficient website requires methodical web governance and management will to succeed, as the banks leading our benchmark prove.
Sitemorse has been carrying out quarterly benchmarks of the banking sector in Switzerland for the last three years, and our latest Index benchmark reviews more than 200 to measure how well their websites work .
With many people banking online and using the internet for research comparing accounts, it’s vital that any bank’s website work as efficiently as possible and gives the very best customer experience. This is particularly the case where
clients can be based many miles away from their banks, and an atmosphere of total trust is necessary.
At the top of our quarterly Index once again is Geneva-based Banque Bénédict Hentsch & Cie SA, a private bank founded in Geneva less than a decade ago but boasting a long tradition in wealth management. The bank scored 8.02 out of a possible ten marks in our testing, with maximum function and performance scores, maintaining its score from our previous Index of this sector.
Second spot this time is taken by E. Gutzwiller & Cie, Banquiers, located in Basel, Geneva and Zurich. Scoring 7.9/10 overall but with an excellent score of 8/10 for accessibility, the bank rises one place in the table since our Q2 survey.
Moving up our Index this time is Zurich-based Maerki Baumann & Co. AG an innovative, family owned private bank with a strong banking tradition. This bank topped our first survey of 2013 but had dropped seven places last time, but have made a strong return to the Index with a new website, scoring 7.8/10 overall.
Our biggest improvers this time are the websites of Mirabaud & Cie (+105 in the table), Caisse d'Epargne Riviera (+90), Bank-now AG (+62), UBS (+58), and Coutts & Co. Limited (+57).
With a presence on four continents, the Geneva-based Mirabaud Group offers private banking, asset management, intermediary services and personalised financial advice to Swiss and international clients. Originally trailing the 200-strong table three or four years ago, the group’s site is currently ranked 75th.
Why it’s vital that your site is accessible
Around 15% of European citizens of working age, or 80 million people, have a disability or some form of functional limitation. Both that real number and the percentage will grow as the European population continues to age. Today we live much of our life online and websites are critically important to our daily life.
Websites that can’t be navigated by disabled users, apart from being illegal, may discriminate against users.
The Equality Act came into force in October 2010, replacing the Disability Discrimination Act (DDA) in the UK. Like the DDA, the Equality Act was introduced with the intention of comprehensively tackling the discrimination which many disabled people face. Six months ago the European Commission (EC) announced a proposed directive on web accessibility, so the area of accessibility is something that cannot be overlooked or ignored.
E. Gutzwiller & Cie. Banquiers, and Gonet & Cie are the highest scorers on accessibility, with 8/10, and Banque J. Safra (Suisse) SA, Bank-now AG, NPB Neue Privat Bank AG all scored 7/10.
Our conclusion: Like most sectors we study, the Swiss Banking websites provide a mixed picture, with some much more efficient than others. Since the Internet is now a vital source of information, everybody, especially bank customers and prospective customers, need well-performing websites available and working properly around the clock.
About the Index
The quarterly Index Website Review, powered by the Sitemorse software platform, is an important independent benchmark that clearly shows how websites are performing, meeting compliance levels and satisfying their users. It’s also a key indicator for website managers who, while always wanting to be at the top of their game, could be hampered by poor-performing suppliers, non-compliant legacy content or content management systems that often fail to spot errors affecting user experience.
Sitemorse services such as Governisation and the Web Management Toolkit immediately find the issues that affect web users the most on any website, help demonstrate real improvement and ensure you have control and confidence in your web presence.
They will help you minimise unnecessary risk, issues covering everything from compliance with web standards to helping you deal with malware, protect your brand across even a large web presence, and enhance search engine optimisation to help more potential customers find you. They can help spotlight content that may need updating, issues with staff training and support, and focus supplier management. We offer a confidential internal 'company wide' website testing and benchmarking service - allowing you to review the position of all the sites in your organisation. Contact us to request further details and / or an example.
• More information about our surveys and what they test can be found on our website www.sitemorse.com/survey/
• For further Information: Geoff Paddock, Head of Communications on +44 207 183 5588 gpaddock@Sitemorse.com