2013-12-04 05:29:14 - New system integrates consumer social, behavioral, attitudinal & transactional data into single-source platform for insight-driven relationship activation.
NEW YORK, NY – December 2, 2013– Global technology company pureprofile today announced a partnership with loyalty platform Quidco to deliver combined attitudinal, transactional, social, and behavioral attribution targeting at the consumer level.
The new offering, called Quidco Opinions, offers UK businesses the ability to establish the deepest level of understanding behind the ‘why before you buy,’ not seen anywhere else.
Keen to leverage a growing group of people willing to share their thoughts on shopping in the 21st century, Quidco Opinions is already working on a Consumer Confidence Index ready for release next year. This will provide retailers with an accurate picture of consumer confidence scores based on member behavior, enabling them to map the direct impact of confidence on
Talking of the launch, Chris Catchpole, Director of Data and Insight at Quidco said: “Our goal is to help businesses understand at the deepest levels what motivates UK consumers, and how intent and action come together. We are in a unique position to be able to bring together data from our rewards platform and Quidco Opinions to make this happen.
“For years, many have applied a ‘one size fits’ all approach to discounting and incentives and we know that no longer works. The 21st century shopper is the savviest and demands from them have moved into tailored and relevant offers that compliment their lifestyles. Retailers using Quidco Opinions will be able to do this, from findings taken from a potential audience size of 3.7m Quidco shoppers.”
Quidco Opinions is already running surveys for retail, finance and media providers all keen to find out how effective campaigns can be run within the sectors.
The combination of Quidco’s millions of shoppers, pureprofiles’s global user population, and the underlying Infinity Platform by pureprofile allows brands and/or marketing insights agencies to create an infinitely scalable single-source, individual relationship with consumers across all touch points in the new path-to-purchase. The platform connects multiple business units directly to individual customers within social, mobile, digital and in-store channels through an online central information platform and customized Brand engagement portals.
This model allows marketers and insights organizations to access single-sourced, omnichannel customer data, collect important transactional inputs and opinions to power insights and deliver more targeted marketing campaigns for higher brand engagement and increased sales.
Paul Chan, CEO of pureprofile described the thinking that led to the development of this cutting edge model: “For over 12 years, pureprofile has provided data-driven technology and engagement solutions to solve the dilemma of multi-channel consumer information in a “Big Data” framework. Historically data owned by brands tends to be siloed; the promise of “Big Data” is breaking down the siloes by aggregating and synthesizing multiple data streams. What’s been missing to address the dilemma by brands is the contextual framework to make it meaningful. Omnichannel single source data with full attribution is that missing context to empower brands to engage, understand and activate direct consumer relationships. The Quidco Opinions relationship provides a flexible set of tools to harness the power of single-source consumer information across a range of critical business issues.”
By establishing this unified customer view, a company can increase the ROI of their combined marketing and insights efforts, understand the lowest acquisition and engagement channels and maximize the lifetime value of each consumer.