2009-04-16 21:16:06 -

Teradata : Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing : and enterprise analytics : , announced today that Publix Super Markets Inc., the country’s largest employee-owned supermarket chain, has expanded its Teradata Active Enterprise Data Warehouse to accommodate growth and more complex analytics. The upgrade moves the data

warehouse functionality beyond traditional strategic analysis and into tactical operational intelligence for smarter, faster decisions.

The expansion includes the industry-leading Teradata Active Enterprise Data Warehouse platform, database software and services. The new expansion nodes co-exist with the previous generation Teradata platform used by Publix, protecting the company’s original technology investment.
The system supports Teradata data-mining software which enables Publix to gain more complete insight into operational detail.

“Retailers must rapidly analyze and interpret sales trends, optimize supply and demand chains, and make informed buying decisions to remain competitive,” said Ed Dupee, vice president of retail solutions for Teradata. “Teradata retail industry solutions offer fast access to detailed intelligence, integrate easily into existing environments and allow use of third-party applications, or applications developed in-house. The higher performance of the newly expanded platform will accelerate insight to business users.”

On February 6, 2009, Teradata was ranked the industry’s number one enterprise data warehouse : platform in the “Current Offering” category by Forrester Research in “The Forrester Wave™: Enterprise Data Warehousing Platforms, Q1 2009,” authored by James Kobielus, senior analyst, data warehousing. Forrester’s WAVE for EDW report is available for download : .

Teradata has been positioned by Gartner, Inc. in the Leaders Quadrant in the 2008 “ Magic Quadrant for Data Warehouse Database Management Systems : ” authored by Donald Feinberg and Mark A. Beyer. Teradata was similarly positioned a leader in the database and server analysis “Gartner Server Evaluation Model Toolkit 5 for 2008.” :

About Publix


Founded in 1930, Publix Super Markets ( www.publix.com : ) is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix and their associates excel in community involvement, volunteerism and a commitment to their market areas and beyond. Publix’s commitment to diversity has contributed to their success in being a great place to work and shop.

About Teradata


Teradata Corporation (NYSE: TDC : ) is the world’s largest company solely focused on raising intelligence through data warehousing : , data warehouse appliances, consulting services and enterprise analytics : . Teradata is in more than 60 countries and on the Web at www.teradata.com : .

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.



Teradata - U.S.Mike O’Sullivan, 937-242-4786 mike.osullivan@teradata.com : mailto:mike.osullivan@teradata.com