2013-10-16 07:33:14 - PUBLICITY 911 CREATES SEO PRESS KITS FOR RISING CELEBRITIES, AUTHORS, AND ENTREPRENEURS
If you have ever wondered how to attract the producers of Ellen, Conan O’Brian or Steve Harvey, a professional press kit is one of the best investments a rising star, entrepreneur, or speaker can make. A press kit is a popular and essential selling tool that draws media interest and creates awareness about your career, product or service.
Press kits typically include a professional bio, press release, pitch letter, testimonial page, fact sheet, synopsis, news clips and photos. Although many people believe media kits are for celebrities, the truth is that anyone seeking media attention can benefit from having a well-crafted kit available. Florence Edwards, CEO of Publicity 911, an online entertainment PR and Copywriting firm, emphasizes the importance of media
kits. “Many major media outlets won’t consider doing an interview without a media kit. A media kit is a valuable tool that helps make the job of media professionals easier by answering questions they don’t have time to ask. If you make their job easier, the more likely it is that you will be considered for interviews.”
Although press kits play a vital role in obtaining media coverage, SEO (Search Engine Optimization), is often an overlooked component to attracting customers, media and fans.
According to Florence, “Including SEO in electronic press kits assists with creating brand awareness and helps media identify you more easily online. It can also attract more visitors to your website and influences buying because customers get an idea of who you are and get to know your story. People are attracted to stories, not products. A professional SEO press kit will not only get your name out, it will also help you become a media magnet.”
A highly sought-after professional PR team, Florence Edwards and Charla Mackey write high quality, newsworthy content that gains media attention for clients around the world. For more information about Publicity 911, or to purchase an SEO Press Kit, contact Florence via e-mail at Florence@Publicity911.com
, or call 760-285-6496.