2008-10-29 02:48:01 -

- Provell, Inc. announced today that it has selected FRS(R) Healthy Energy(TM), a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, to be part of Provell's Value Plus savings program and Pulse, a health and wellness program. The FRS(R) Healthy Energy(TM) System will be offered to subscribers of both programs. Provell, Inc. develops, markets, and

manages an extensive portfolio of unique and leading-edge membership and customer relationship marketing programs.

"We're very excited to be able to offer FRS(R) products to our subscribers," said Paul Wallerich, Provell's Vice President of Marketing Development. "The timing couldn't be better because we just launched Pulse, our new health and wellness program, in September and FRS(R) Healthy Energy(TM) products will definitely appeal to the health-conscious consumer we're serving."

Subscribers of the Provell Value Plus and Pulse programs who take advantage of the FRS(R) offer will receive a FREE 2-week trial of the FRS(R) Healthy Energy(TM) System Starter Kit, which includes a low-calorie ready to drink can, a box of low-calorie powder packets, a bag of soft chews, and a bottle of low-calorie concentrate.

Since its introduction in 2003, FRS(R) Healthy Energy(TM) has become the choice of people who desire a healthy alternative to traditional energy drinks. What began as a way for endurance athletes to run, pedal and swim faster and longer has become a healthy energy solution to help keep everyone on their toes. FRS(R), with its patented formula including quercetin (a powerful antioxidant found in fruits and vegetables), continues to expand in popularity and reach people who require steady energy to get them through roller coaster days. In the coming months, FRS(R) will expand its distribution to more stores nationwide, providing more and more people the opportunity to benefit from this patented source of sustained energy.

"FRS(R) is the best product out there for people who are serious about fighting fatigue. There's nothing like it."

-- Ashley, TX - satisfied customer

About Provell, Inc.

Provell, Inc., a privately held, business services company headquartered in Minneapolis, Minnesota, develops and manages an extensive portfolio of unique and leading-edge membership and customer relationship management programs. These programs are provided to corporate clients who are seeking to enhance customer loyalty and generate more income from every customer relationship. Subscribers to Provell's proprietary programs receive exclusive savings opportunities on a wide range of lifestyle-specific products and services, insightful information, and other benefits in interest areas such as shopping, travel, hospitality, entertainment, health/fitness, home decorating and cooking. For more information, go to www.provell.com or e-mail sales@provell.com.

About FRS(R)

The FRS(R) Company (formerly New Sun Nutrition, Inc.), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks, and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness.

The company's product portfolio includes FRS(R) Healthy Energy(TM) Drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS(R), which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea. The company is headquartered in Forest City, California. For more information on The FRS(R) Company, its leadership team, and its support of the Lance Armstrong Foundation, visit www.frs.com or call 877-FRS-4YOU (377-4958).

Provell, Inc.
Paul Wallerich, 952-258-2000