2008-08-30 00:33:03 -

www.protective.com - Protective Life Corporation (NYSE:PL) today announced that Richard J. Bielen, Vice Chairman and Chief Financial Officer of the Company, will be presenting at the Keefe, Bruyette & Woods Insurance Investors Conference being held in New York City, NY. Mr. Bielen's presentation will be September 3 at 4:25 p.m. Eastern.

A simultaneous webcast of the presentation will be available on Protective's corporate website at www.protective.com. The replay of the webcast will be available until September 10, 2008.

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.0 billion and as of December 31, 2007 had assets of approximately $41.7

billion.

Protective Life Corporation
Eva Robertson, 205-268-3912
Vice President, Investor Relations