2008-07-18 10:03:02 - Now SMS marketing is accessible to all companies, no longer having to depend on agencies to run their SMS campaigns.

PromoTexter, a new mobile marketing solutions provider, is addressing the growing demand amongst companies of all sizes to interact with their customer base by SMS Text messaging.

The tool, TextBlaster, is a web-based mobile marketing campaign wizard, requiring 4 simple steps to launch an SMS campaign, designed to be used by the Marketing Manager, not the IT Manager, incorporating features such

as customer profiling, branded sender ID, message personalisation and an internal campaign approval privileges. Together with TextWinner, an interactive SMS promotion engine, branded SMS can now quickly and easily be integrated into the marketing tool kit.

PromoTexter has removed all barriers to integrating mobile into the mix by making TextBlaster available at no start up cost, allowing corporate clients to launch instant SMS campaigns, doing away with the need for (or the cost of) a third-party supplier or agency to run it.

"Having been in the text-based content and messaging business since the early days of value added SMS, we see the need for a simple desktop solution is greater than ever" said Philip Davis, CEO of PromoTexter. "As SMS increasingly becomes part of the everyday marketing mix, brands are looking for solutions which allow them to easily integrate mobile marketing into their plans. TextBlaster and TextWinner are two such instant solutions, which empower the marketing manager to run campaigns as an when they desire."

PromoTexter not only has the tools, but also the international network connectivity to deliver SMS almost anywhere in the world at lower than local text messaging costs. 'This literally opens up the world to any Brand seeking to run affordable national or international SMS marketing, be it a simple branded SMS broadcast or a full blown interactive campaign."

PromoTexter's web-interface also allows brands to monitor campaign performance and easily review the results, real-time. As well as easily running ROI analysis.